DirectJobHub
Jobs · Marketing · Florida

Social Media Strategist & Content Creator

Access Labs · North Palm Beach, FL · 3 wk ago
MarketingFull-time

About Access Labs

Access Labs is one of the largest specialty diagnostic labs in the country, using 50% less blood and delivering next-day results. We offer a comprehensive test menu from routine panels to advanced biomarkers across blood, saliva, and urine, performing over 1,000 tests under one roof. Our ultra-automated facilities, spanning over 55,000 sq. ft., are powered by the most cutting-edge diagnostic technology and innovative lab logistics available. Since 2003, we've been committed to delivering a truly exceptional client experience backed by precise and reliable testing. Every innovation we pursue is driven by one purpose: making personalized medicine more practical and accessible.

Job Summary

We're seeking a Social Media Strategist & Content Creator to create engaging, educational, and industry-relevant content that drives community engagement across Access Labs' social and digital platforms. As our Social Media Strategist & Content Creator, you will own the full-funnel social media strategy and execution for Access Labs while also contributing hands-on to digital advertising and content marketing initiatives.

What You'll Bring To The Table

  • Content Creation Expertise: Exceptional writing, editing, video and storytelling skills with a knack for crafting educational, health-focused content that resonates with healthcare providers and wellness audiences.

  • Social Media & Paid Advertising Mastery: Proven hands-on experience managing organic social media and running paid social advertising campaigns (Meta, TikTok, LinkedIn, YouTube Ads, etc.).

  • Performance-Driven Mindset: Strong analytical skills to optimize campaigns for engagement, leads, and ROI using platform analytics and data.

  • Marketing Versatility: Experience in content marketing, digital strategy, audience targeting, and cross-channel campaign execution.

  • Tech-Savvy Approach: Proficiency with marketing tools, analytics platforms, and AI to enhance content creation and campaign performance.

  • Health and Wellness Passion: A genuine interest in functional medicine, diagnostics, and personalized health.

  • Collaborative & Agile Spirit: Ability to work independently and cross-functionally in a fast-paced environment.

Qualifications

  • B.S. in Marketing, Communications, Journalism or related field preferred.

  • 3-5 years of hands-on experience in social media in social media management and paid social advertising (Meta Ads Manager, TikTok Ads, LinkedIn Ads, etc.), preferably in health & wellness industry.

  • Direct experience managing paid advertising budgets, creating ad creative, targeting audiences, and optimizing campaigns for performance (CPC, CPA, ROAS).

  • Strong experience with major platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube) including organic strategy, community management, and advertising tools.

  • Detail-oriented with exceptional editing and proofreading skills.

  • Experience shooting and editing video content is a major plus; graphic design/illustration skills are highly valued.

  • Proven ability to manage full-cycle campaigns from concept to creative to analysis and iteration.

  • Analytical and creative mindset with comfort using data to drive decisions while maintaining brand voice.

  • Excellent project/time management skills and ability to juggle multiple short- and long-term initiatives.

  • Passion for producing high-quality work that drives measurable success.

  • Adaptable, detail-oriented, collaborative, with strong communication skills and a positive attitude.

About the Organization

Access Medical Labs is one of the largest specialty diagnostic labs in the country, using 50% less blood and delivering next-day results. We offer a comprehensive test menu from routine panels to advanced biomarkers across blood, saliva, and urine, performing over 1,000 tests under one roof. Our ultra-automated facilities, spanning over 55,000 sq. ft., are powered by the most cutting-edge diagnostic technology and innovative lab logistics available. Since 2003, we've been committed to delivering a truly exceptional client experience backed by precise and reliable testing. Every innovation we pursue is driven by one purpose: making personalized medicine more practical and accessible.

EEO Statement

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Similar jobs