Social Content Strategist & Creator

Build the Organic Content Engine for a Start-Up Consumer Brand Good Clean Dog is a fast-growing startup creating a better dog-grooming experience for dogs, the people who love them, and the professionals who care for them. We believe organic social content can play a defining role in our ambition to become the nation’s first choice in dog grooming. We’re looking for someone who shares that belief and wants to help us build the content engine that gets us there. This opportunity is bigger than making grooming videos. You will turn dogs, transformations, customer experiences, team personalities, cultural moments, and everyday life inside our shops into content people want to watch, save, share, and respond to. You will help build the world of Good Clean Dog from the beginning by creating recognizable stories, personalities, formats, and visual conventions. You will have the freedom to originate ideas, access to performance data, and permission to experiment, learn, and try again. This is a hands-on creative role focused on organic social video. You will develop concepts, write scripts, direct shoots, capture and edit content, evaluate performance, and use what you learn to make the next piece stronger. This is not a traditional videographer or social-media management role. Expensive equipment and cinematic production are not the priority. We care more about your ideas, social instincts, storytelling ability, and understanding of what earns and holds attention. What You’ll Do Develop social-first concepts using audience insights, pet-parent tensions, cultural trends, business priorities, and everyday moments inside our shops.Write concise scripts with strong hooks, engaging storylines, and satisfying payoffs.Plan and execute shoots featuring dogs, pet parents, grooming professionals, creators, and the Good Clean Dog experience.Personally capture and edit short-form video for Instagram Reels, TikTok, YouTube Shorts, and emerging platforms.Direct people who may not have on-camera experience so their performances feel natural and relatable.Build recurring stories, personalities, shows, formats, and creative conventions that make Good Clean Dog recognizable.Balance timely, culturally relevant content with original ideas that Good Clean Dog can make its own.Test different hooks, perspectives, formats, lengths, edits, and calls to action.Review retention, watch time, shares, saves, engagement, and conversion signals to understand why content performs.Turn successful ideas into repeatable formats and use underperforming work to determine what to test next.Collaborate with internal team members and agency partners while serving as Good Clean Dog’s leading internal voice for organic social content. What We’re Looking For Three or more years of experience creating social-first content for a brand, agency, media company, creator, or independently developed platform.A strong portfolio demonstrating concept development, scripting, shooting, editing, and storytelling.A deep understanding of Instagram Reels, TikTok, YouTube Shorts, and what earns attention on each platform.Strong instincts for hooks, pacing, audience psychology, story structure, visual storytelling, and payoffs.The ability to independently take an idea from initial insight through production, final edit, performance analysis, and iteration.Experience using performance data to evaluate creative decisions and improve future content.Good judgment about trends, platform-native formats, cultural moments, and pop-culture references.Curiosity about what creates outlier performance and the ambition to continually pursue stronger ideas.Comfort forming a creative point of view and making recommendations without waiting for someone else to set the direction.The ability to work quickly when an unexpected opportunity emerges while maintaining a dependable content pipeline.Comfort working around dogs of different breeds, sizes, and personalities.Ability to travel between Good Clean Dog locations throughout the St. Louis area.Availability for occasional shoots outside standard business hours.Genuine enthusiasm for our mission, a passion for dogs (or at least liking them a lot), and excitement about helping build a growing brand.Great social creators develop their skills in many ways. Professional brand experience is valuable, but personal, freelance, entrepreneurial, and independently created work will also be considered. Why This Opportunity Is Different Daily access to dogs, transformations, customer stories, and distinctive personalities.The opportunity to shape our organic content strategy from the beginning.The freedom to originate and advocate for your own ideas.Direct access to leadership, customer insights, and business-performance information.A culture that encourages testing, learning, and refining.A growing multi-location brand with ambitions beyond St. Louis.The opportunity to grow into broader creative leadership and help build the future content team. What Success Looks Like A consistent pipeline of relevant, recognizable, and distinctly Good Clean Dog content.Measurable improvement in retention, sharing, engagement, and conversion signals.Occasional outlier content that reaches well beyond our existing audience.Repeatable shows and formats that consistently connect with pet parents.A richer brand world built through recognizable people, dogs, stories, humor, and creative conventions.Content that helps more pet parents discover, trust, follow, remember, and choose Good Clean Dog. Compensation and Work Structure Employment type: Full-timeSalary: $60,000 to $80,000 annually, based on experience, portfolio, and demonstrated abilityAnnual bonus: Eligible for a merit-based annual bonusBenefits: Health insurance and flexible PTOReports to: Director of MarketingWork structure: Hybrid remote and in-office in St. Louis, with regular in-person work at Good Clean Dog locations for shoots, meetings, and collaboration To be considered, please include a link to your portfolio or examples of social content that demonstrate your skills.