Senior Social Media Strategist

About the role

The ideal SSMS has proven social media marketing experience working for an agency and/or a brand. S(he) possesses a strong desire to join and be a leader at a best-in-class agency.

Responsibilities

• Develop and execute community management and influencer marketing strategies for Backbone's clients
• Client-facing account team member who collaborates across internal and external stakeholders to effectively manage the timely delivery of excellent work
• Contribute to and/or lead compelling presentations to client teams and stakeholders
• Contribute to the development of Backbone’s Influencer and Creator network, driving campaigns end-to-end, from partner curation and creative briefs to tracking and reporting
• Identify content needs and strategically source assets to maintain a strong content pipeline
• Manage and optimize budgets and cash flow for dynamic creator and influencer campaigns
• Leverage Backbone’s tech stack to enhance influencer and social channel performance, reporting, and management
• Stay abreast of industry trends and research, fostering thought leadership to help clients navigate the dynamic digital landscape

Requirements

Bachelor’s degree

• SSMS: 3-6 years of social media marketing experience
• Agency or Brand experience strongly preferred

Qualifications

• A solid understanding of all aspects of social media marketing and community management, including content curation, copywriting, content sourcing, scheduling, engagement, tracking, and reporting
• Critical thinker and strategic decision-maker with the ability to adapt to the social media landscape
• Understanding of user behavior across multiple platforms, including Meta, TikTok, YouTube, and LinkedIn
• Experience using social media management, influencer marketing, and listening platforms such as Sprnkr, CreatorIQ, and BrandBastion
• Adept at trend-spotting to identify opportunities and stay on top of the latest changes in social media trends
• Strong design aesthetic and understanding of visual storytelling; ability to use social-first design tools, including Adobe Express suite to enhance content as needed
• Excellent presentation and client communication skills, with the ability to engage at all levels of an organization
• Highly detail-oriented with strong time management skills
• Strong interpersonal skills to establish and maintain effective relationships across departments and with external partners
• Willingness to learn, adapt, and challenge the status quo

Skills

• Content curation
• Copywriting
• Content sourcing
• Scheduling
• Engagement
• Tracking
• Reporting
• Community management
• Influencer marketing
• User behavior analysis
• Trend-spotting
• Design aesthetics
• Visual storytelling
• Presentation skills
• Client communication

Benefits

Comprehensive Benefits: Medical coverage (including Employer 100% paid option), Dental coverage, Vision coverage, 401(k) match, Wellness benefit, Professional development/education assistance, Paid volunteer hours, Parental leave, Flexible schedule, Company-wide offsites, Remote/hybrid workplace

Pay

$60-$75K depending on experience

Schedule

Hybrid-remote team environment