Senior Social Media Lead

Role Overview We’re looking for a senior, strategic Social Media Lead with 10+ years of experience scaling global B2B tech brands to millions of followers and highly engaged communities. This is not a “manage the channels” role, this is a build, scale, and reinvent mandate. You’ve done this before. You’ve grown audiences from zero to massive scale, shaped category narratives, and built social engines that directly impact pipeline and brand equity. Now, you’re ready to do it again, this time by designing and operating AI-native social workflows. This role sits at the heart of the Content Team and at the intersection of AI infrastructure, HPC, and enterprise technology, translating complex innovation into compelling, high-impact social storytelling at global scale. Key Responsibilities Global Social Strategy & Leadership Own and evolve the global social media strategy across all major platforms (LinkedIn, X, YouTube, emerging channels)Position the company as a category leader in cloud AIDefine and execute audience growth strategies that scale communities into the millionsLead social as a core business driver, not a support function AI-Native Content & Workflow Innovation Design and implement AI-powered content pipelines (ideation, creation, distribution, optimization)Leverage AI, automation, and emerging tools to 10x content velocity and qualityContinuously experiment with new formats and real-time content systemsBuild scalable systems—not one-off campaigns High-Impact Content & Storytelling Translate complex technical topics (AI Cloud, HPC, full-stack AI infrastructure) into clear, compelling narrativesOversee creation of thought leadership, technical storytelling, and executive voice amplification for social channelsDrive always-on content engines and moment-based marketing Community & Audience Growth Build and nurture global communities of practitioners, developers, and enterprise buyersDevelop programs that turn audiences into advocates and contributorsScale engagement strategies that go beyond vanity metrics to meaningful interaction Cross-Functional Influence Partner with Product, Developer Relations, PR, and Demand Gen to align messaging and campaignsSupport executive leadership in building high-impact personal brandsAct as a strategic advisor on digital presence and narrative positioning Performance & Optimization Define and track KPIs tied to growth, engagement, and business impactUse data and experimentation to continuously refine strategyOwn reporting frameworks that connect social to pipeline and brand outcomes Experience What We’re Looking For 10+ years in social media, digital strategy, or content leadershipProven track record of scaling global B2B tech brands to millions of followersExperience in AI, Cloud, HPC, SaaS, or deep tech environmentsDemonstrated success building repeatable, scalable growth systems Expertise Deep understanding of social platform mechanics, algorithms, and emerging trendsStrong grasp of AI tools and automation in content creationExperience building AI-native or AI-enhanced workflowsExceptional storytelling ability, especially for technical audiences Mindset Builder mentality: you create systems, not just campaignsHighly experimental and data-drivenComfortable operating at global scale and high ambiguityEqual parts strategist and operator Bonus Points Experience growing developer or technical communitiesBackground working with executive thought leadership at scaleFamiliarity with AI video, or generative content systemsExperience managing or scaling distributed/global teams Why Nscale At Nscale, we’re a team of builders, storytellers, and technologists who believe in openness, trust, and relentless innovation. You’ll join a company where your voice matters and where creativity meets real impact. If you love experimenting, collaborating, and making bold ideas go viral this is your next big move. The range below reflects the base salary for the position. Actual compensation may vary based on job-related factors such as skill set, experience, education, and location. In addition to base salary, this role may be eligible for bonus, equity, and/or commission programs. Nscale may offer a competitive benefits package including medical, dental, vision, flexible paid time off, parental leave, and retirement plan participation. Salary Range: $90,000 USD - $140,000 USD For information on how Nscale handles candidate personal data, please see our Employee & Candidate Privacy Notice: Here.