Senior Social Media Lead

Key Responsibilities

• Own and evolve the global social media strategy across all major platforms (LinkedIn, X, YouTube, emerging channels)
• Position the company as a category leader in cloud
• Define and execute audience growth strategies that scale communities into the millions
• Lead social as a core business driver, not a support function
• Design and implement AI-powered content pipelines (ideation, creation, distribution, optimization)
• Leverage AI, automation, and emerging tools to 10x content velocity and quality
• Continuously experiment with new formats and real-time content systems
• Build scalable systems—not one-off campaigns
• Translate complex technical topics (AI Cloud, HPC, full-stack AI infrastructure) into clear, compelling narratives
• Oversee creation of thought leadership, technical storytelling, and executive voice amplification for social channels
• Drive always-on content engines and moment-based marketing
• Build and nurture global communities of practitioners, developers, and enterprise buyers
• Develop programs that turn audiences into advocates and contributors
• Scale engagement strategies that go beyond vanity metrics to meaningful interaction
• Cross-functional Influence
• Partner with Product, Developer Relations, PR, and Demand Gen to align messaging and campaigns
• Support executive leadership in building high-impact personal brands
• Act as a strategic advisor on digital presence and narrative positioning
• Performance & Optimization
• Define and track KPIs tied to growth, engagement, and business impact
• Use data and experimentation to continuously refine strategy
• Own reporting frameworks that connect social to pipeline and brand outcomes

Experience

• 10+ years in social media, digital strategy, or content leadership
• Proven track record of scaling global B2B tech brands to millions of followers
• Experience in AI, Cloud, HPC, SaaS, or deep tech environments
• Demonstrated success building repeatable, scalable growth systems
• Deep understanding of social platform mechanics, algorithms, and emerging trends
• Strong grasp of AI tools and automation in content creation
• Experience building AI-native or AI-enhanced workflows
• Exceptional storytelling ability, especially for technical audiences
• Builder mentality: you create systems, not just campaigns
• Highly experimental and data-driven
• Comfortable operating at global scale and high ambiguity
• Mindset: Builder mentality

Qualifications

• Experience growing developer or technical communities
• Familiarity with AI video, or generative content systems
• Experience managing or scaling distributed/global teams