Senior Social Media Strategist

About the role

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking a Senior Social Media Strategist to join the team. This is a unique opportunity at one of the fastest-growing independent full-service companies in the country. You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the Year and 2024 AdAge Independent Agency of the Year.

Culture moves fast, and the Tombras social media team moves faster. We work at the speed of culture to build obsessive fandoms around some of your favorite brands like Baskin-Robbins, Venmo, and Arby’s. We’re looking for a Senior Social Media Strategist who can lead strategy, drive cultural and consumer insights, and manage day-to-day social media executional efforts for clients. This role reports into the Organic Social department and will work closely with other departments and clients to create world-class social-first campaigns rooted in data and insights.

The ideal candidate combines creativity, strategy, and analytical expertise to spearhead our clients’ social efforts across all social channels, will serve as an internal leader within the social department, and will help grow and evolve our social media service lines at Tombras.

Responsibilities

• Lead strategy and drive cultural and consumer insights for client social media efforts
• Manage day-to-day social media executional efforts for clients
• Collaborate with cross-functional teams to create award-winning social-first campaigns
• Serve as an internal leader within the social department
• Grow and evolve Tombras’ social media service lines

Requirements

• 5+ years of experience in social media management, strategy, and content creation
• Excellent written and verbal communication skills
• Experience with social media analytics and reporting tools
• Ability to multi-task and work quickly and efficiently under pressure
• Desire to build and foster engaged communities
• 3+ years of leadership experience managing and leading a team, giving feedback, setting goals, and fostering a positive team culture
• Ability to work collaboratively with cross-functional teams
• Strong attention to detail and ability to proofread content for grammatical accuracy and maintain style consistency across pieces
• Public speaking and presentation skills to ensure ideas are presented effectively and coherently
• Passion for current and emerging social media platforms, trends, and best practices
• Strong project management and organizational skills, and ability to prioritize and manage multiple projects simultaneously
• A solution-oriented mindset, and an attitude of positivity, adaptability, curiosity, and exploration

Benefits

• Family-oriented environment rooted in supporting one another
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development