Senior Social Media Strategist

Responsibilities

• Develop an integrated social strategy across business units — partnering closely with business marketing teams to translate their broader insight-led strategies into a clear social plan while also supporting corporate initiatives and brand-level stories that extend beyond business unit priorities.
• This includes aligning organic, influencer/creator, and paid efforts to support campaigns, storytelling, and business objectives from awareness through conversion, and driving social for both individual campaigns and the brand overall.
• Establish and scale Lutron's social media practice from the ground up — defining the playbooks, workflows, and standards that allow social to operate as a true center of excellence across the company.
• Serve as the connective tissue across business units — partnering with teams company-wide to align social efforts, drive social for individual campaigns, and elevate the brand's overall social presence.
• Define KPIs tied to business outcomes (qualified reach, engaged view rate, shares/saves, CTR to site) and turn performance data into actionable insights through the creation of a dashboard — using Sprout Social or equivalent to manage publishing, listening, engagement, and reporting across channels.
• Connect social strategy to modern discovery behavior – organic search, SEO/AIO, social search, and AI/agentic search.
• Lead community management and influential voice engagement, monitor conversations, respond to comments, identify risks, and surface rapid-response and campaign-planning opportunities while proactively recognizing and engaging internal brand ambassadors, third-party partners, creators, and influencers who can help strengthen and extend the brand.
• Own the social content calendar and oversee content development for paid and organic campaigns — including product launches, influencer collaborations, and brand moments — in partnership with marketing teams across domestic and international audiences.
• Manage agency and vendor relationships while leveling up social capability company-wide — setting clear briefs and holding partners accountable to quality and outcomes, and partnering with business units and their agencies to elevate their social know-how through trainings, brainstorms, and content reviews.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field required. If less than 10 years of work experience, minimum cumulative 3.00 GPA required.
• 15+ years of social strategy, comms strategy, and/or content strategy experience, ideally in a corporate in-house creative agency, marketing agency, or social agency preferred.
• Deep knowledge of major social platforms, platform best practices, and social publishing/listening/analytics tools, including Sprout Social or comparable platforms required.
• Proven success working across teams, defining social media strategies, leading content calendars that includes experience managing external agencies or vendors required.