Senior Social Media Strategist

We need to output HTML fragment with sections: About the role? The posting includes intro about BILL, then description of role. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate like EEO, accommodations, etc. Also remove application instructions. We need to preserve all substantive info. Let's parse content: Intro: "Innovate with purpose At BILL, we believe..." This is about company. Could be "About the role"? Actually "About the role" maybe includes description of role and company context. We'll put that as About the role. Responsibilities: bullet list under "Make Your Impact At a Leading Fintech Company": Set BILL's organic social strategy across LinkedIn, Instagram, Facebook, and X, and make the case for where we should show up next; Decide when a campaign, product launch, customer story, or piece of thought leadership deserves BILL's voice, an executive's, or an employee's, and build the plan around it; Build an employee advocacy program that makes it easy and worthwhile for people to talk credibly about their work; Run BILL's executive social program with Corp Comms: strategy, cadence, ghostwriting, editing; Lead our social agency partner while staying close to the work yourself, setting direction, reviewing creative, and holding the bar high; Track shifts in platforms, culture, and competitors, and use performance data to keep sharpening the approach. Also "What Success Looks Like" could be considered responsibilities or outcomes. Might be separate but we can include under Responsibilities or maybe as separate "What Success Looks Like" but not a standard heading. We'll incorporate into Responsibilities. Requirements/Qualifications/Skills: The "We’d Love To Chat If You Have" list: Demonstrated social media experience where you set the strategy, not just executed someone else's (and have the receipts to prove it); In-house experience at a B2B or B2C brand, ideally in technology, SaaS, fintech, or with a startup; A track record of building employee advocacy and executive social programs; Sharp editorial judgment and a portfolio that shows how your work changes by platform, audience, and moment; Experience leading agency or contractor partners while keeping clear ownership of strategy and quality. These could be Requirements or Qualifications. We'll put under Requirements. Skills: maybe "Sharp editorial judgment" etc. But we can combine. Benefits: The posting includes "Our ranges for each role and job level are based on a variety of factors..." then "The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits." Then later "What’s in it for you?" with list of benefits: 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP); HSA & FSA accounts; Life Insurance, Long & Short-term disability coverage; Employee Assistance Program (EAP); 11+ Observed holidays and wellness days and flexible time off; Employee Stock Purchase Program with employee discounts; Wellness & Fitness initiatives; Employee recognition and referral programs; And much more. Thus Benefits section should include those details. Pay: Salary ranges per zone listed. So we need Pay section with those ranges. Schedule: Not mentioned. No schedule info. So we should not include Schedule section. We must not include placeholder text like "commensurate with experience". The salary ranges are specific. We must not include boilerplate like EEO, accommodations, privacy notice, candidate integrity policy, etc. Remove those. Also remove duplicated lines. Now produce HTML fragment:

About the role

... company intro and role overview ...

We need to preserve all substantive info. Let's craft About the role paragraph: combine the initial paragraphs: "Innovate with purpose At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters. Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. We're remote-first, with office spaces in San Jose, CA and Draper, UT — and opportunities to connect in person when it counts. BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks. BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another. ✨ Let’s give businesses more time for what matters. Social at BILL exists to make the company sharper, more visible, and more credible to the people we're trying to reach. We're looking for a Sr. Social Media Strategist to build the strategy and the operating model behind it. You will decide what BILL says, where it’s said, and who says it. You'll set the point of view, run the employee advocacy and executive social programs, and lead our agency partner without stepping back from the work. Strategic ownership is what defines success here, not volume of posts shipped. We move fast, take real positions, and would rather ship fewer, sharper ideas than fill a content calendar. We value clear thinking, direct feedback, and the willingness to say no to work that doesn't meet the bar." That seems good. Then Responsibilities: list.

Responsibilities

• Set BILL's organic social strategy across LinkedIn, Instagram, Facebook, and X, and make the case for where we should show up next
• Decide when a campaign, product launch, customer story, or piece of thought leadership deserves BILL's voice, an executive's, or an employee's, and build the plan around it
• Build an employee advocacy program that makes it easy and worthwhile for people to talk credibly about their work
• Run BILL's executive social program with Corp Comms: strategy, cadence, ghostwriting, editing
• Lead our social agency partner while staying close to the work yourself, setting direction, reviewing creative, and holding the bar high
• Track shifts in platforms, culture, and competitors, and use performance data to keep sharpening the approach

Maybe also include "What Success Looks Like" bullet points? Could be considered responsibilities outcomes. But we can add as separate list under Responsibilities or maybe as separate section "What Success Looks Like" but not allowed heading. We'll incorporate as part of Responsibilities maybe as additional bullets. But the "What Success Looks Like" includes: BILL has a clear, distinctive social point of view that people recognize; The social strategy is understood across the company and gives teams and agency partners a real framework to work from; Employees and executives are credible, active voices for BILL, extending our reach past what paid or owned channels can do alone; The team is constantly testing, learning, and adjusting based on what the data says, not what the calendar says; Social has a measurable line to brand, reach, engagement, and business growth. These are outcomes but still substantive. We could add as another list under Responsibilities or maybe under a separate heading like "Success Metrics" but not allowed. We'll add as another

under Responsibilities or maybe as a separate

What Success Looks Like

but that's not in allowed headings list. The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says "e.g." meaning those are examples, but we should prefer those headings. It says "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". It doesn't forbid other headings, but says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect only those headings. So we should not add other headings. We can incorporate success metrics into Responsibilities or maybe into Requirements? Probably Responsibilities is fine. We'll add them as additional bullet points under Responsibilities. Now Requirements: list the qualifications.

Requirements

• Demonstrated social media experience where you set the strategy, not just executed someone else's (and have the receipts to prove it)
• In-house experience at a B2B or B2C brand, ideally in technology, SaaS, fintech, or with a startup
• A track record of building employee advocacy and executive social programs
• Sharp editorial judgment and a portfolio that shows how your work changes by platform, audience, and moment
• Experience leading agency or contractor partners while keeping clear ownership of strategy and quality
Skills: maybe we could separate but we already covered skills in Requirements. Could add a Skills section for things like "Strategic ownership, clear thinking, direct feedback, willingness to say no". But those are more attributes. Might be better to put under Requirements. We'll not create Skills unless we have distinct content. The posting mentions "We value clear thinking, direct feedback, and the willingness to say no to work that doesn't meet the bar." That's more about values/skills. Could be under Skills. But we already have Requirements covering experience. Might be okay to add Skills section for those values. Let's decide: We'll create Skills section for those soft skills.

Skills

• Clear thinking
• Direct feedback
• Willingness to say no to work that doesn't meet the bar
• Strategic ownership mindset
But need to ensure we don't invent. The posting says: "We value clear thinking, direct feedback, and the willingness to say no to work that doesn't meet the bar." Also "Strategic ownership is what defines success here". So we can include those. Now Benefits: list.

Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts
• Life Insurance, Long & Short-term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs
• Medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits (as part of competitive benefits package)
We might combine duplicates but okay. Pay: Salary ranges.

Pay

• Zone 1: San Francisco Bay Area CA (includes HQ), New York City, Seattle, Los Angeles County – $146,400—$183,000 USD
• Zone 2: CA (Non San Francisco Bay Area and Los Angeles County), Austin TX, Massachusetts – $131,700—$164,700 USD
• Zone 3: Utah (includes Utah office), Dallas TX,