Senior Project Lead, Social Media Strategy

Responsibilities

• Strategy Development: Develop, implement, and manage a holistic organic social media strategy aligned with overall brand goals and marketing initiatives.
• Collaboration with national campaigns: This role will work within the larger team to ensure that all national-campaign productions are inclusive of the needs for digital + social audiences, in addition to linear television and CTV.
• Content Calendar: Oversee the creation and management of a dynamic content calendar across all relevant platforms.
• Brand Voice & Storytelling: Ensure all organic social content consistently reflects Chick-fil-A's brand voice, values, and storytelling approach, fostering authentic connections with our audience.
• Trend Monitoring: Stay abreast of emerging social media trends, platform updates, and competitor activities to identify new opportunities and maintain a competitive edge.
• Platform Optimization: Continuously optimize organic content for maximum reach, engagement, and impact on each specific platform.
• Driving Demand: Design, monitor and optimize paid-and-organic social campaigns to increase same-stores sales and daily average transaction counts for our Restaurants.
• National Social Advertising Campaign Strategy & Execution: Collaborate with Campaign Leads on the strategy, planning, execution, and optimization of national paid social media campaigns across various platforms.
• Budget Management: Manage significant advertising budgets effectively, ensuring campaigns are delivered on time and within budget, with a focus on maximizing ROI.
• A/B Testing & Optimization: Implement rigorous A/B testing methodologies for ad creatives, copy, landing pages, and targeting to continuously improve campaign performance.
• Performance Analysis: Monitor, analyze, and report on the performance of all paid social campaigns, providing actionable insights and recommendations for future optimization.
• Creative Collaboration: Partner closely with internal creative teams and external agencies to develop compelling ad creatives that resonate with target audiences.
• Analytics & Reporting: Performance Tracking: Establish key performance indicators (KPIs) for both organic and paid social initiatives and track progress against these goals.
• Reporting: Generate regular, comprehensive reports on social media performance, highlighting successes, challenges, and strategic recommendations to stakeholders.
• Competitive Analysis: Conduct ongoing competitive analysis to benchmark performance and identify opportunities for differentiation.
• Cross-Functional Partnership: Collaborate effectively with internal teams including Brand Strategy, Creative, PR, Customer Digital Experience, and Analytics to ensure integrated campaign execution.
• Agency Management: Manage relationships with external social media and advertising agencies as needed, ensuring alignment with strategy and objectives.
• Knowledge Sharing: Serve as a subject matter expert, sharing insights and best practices with the broader marketing team.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Public Relations, Business
• 4+ years of experience in National Social Media Strategy & Management
• 4+ years of experience in Campaign experience with a National Brand, Marketing Agency, or Social Platform
• 4+ years of experience in Agency Management
• 4+ years of experience in Paid Social Experience
• 4+ years of experience in Organic Social Experience
• Content creation experience