Senior Project Manager, Social Media

Position Overview

The Senior Project Manager of social media is responsible for implementing NYCEDC's social media strategy, crafting compelling content, and managing ad campaigns across NYCEDC-owned social media channels. This role collaborates with various stakeholders and interdisciplinary project teams to develop and execute social media plans and campaigns.

Essential Duties & Responsibilities

• Collaborate with the social media director and social media managers to implement the social media strategy for their portfolio.
• Align social media campaigns and multimedia storytelling series with organizational priorities.
• Write and publish engaging social media posts, ensuring brand voice consistency.
• Create content plans including video and graphics for channels under NYCEDC's umbrella.
• Create social media toolkits for stakeholders to support key NYCEDC announcements.
• Develop and manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Conduct A/B testing on ad campaigns to optimize performance.
• Stay current with social media trends and social media advertising best practices.
• Collaborate with the creative producer and marketing team to produce visually appealing content.
• Maintain and monitor social media channels, analyze performance data, and provide actionable insights for organic and paid social media content.

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent.
• 3-5 years of experience in social media management, with a focus on copywriting and multimedia creation.
• Strong writing skills with a portfolio showcasing creative and effective social media copy.
• Experience with social media advertising platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager).
• Proficiency using social media analytics tools to measure campaign performance.
• Able to multitask and manage multiple projects simultaneously.
• Excellent attention to detail and organizational skills.
• Proficiency with digital multi-media tools (PowerPoint, social metrics, video creation, Canva, etc.).
• New York City resident (required within 180 days of hire).

About Us

New York City Economic Development Corporation is a mission-driven, nonprofit organization dedicated to creating a vibrant, inclusive, and globally competitive economy for all New Yorkers. We achieve this through four main strategies: strengthening confidence in NYC as a great place to do business; growing innovative sectors with a focus on equity; building neighborhoods as places to live, learn, work, and play; and delivering sustainable infrastructure for communities and the city’s future economy.

NYCEDC offers competitive benefits to support employee health, happiness, and work-life balance, including medical, dental, vision, and hearing plans; flexible spending accounts; short and long-term disability coverage; life insurance; and tuition reimbursement programs. NYCEDC is committed to fostering a diverse and inclusive workplace and is an Equal Opportunity Employer.