Jobs · OTHR

Senior Project Marketing Manager and Social media Head

Weekday AI (YC W21) · United States · 1 mo ago
RemoteRemoteOTHRFull-time
We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections with real content. We need to parse the posting. Content: "This role is for one of Weekday's clients Min Experience: 7+ years Location: United States, South Africa, Jordan, Lebanon, Tennessee, United States, Romania, Poland, Malta, Portugal JobType: full-time As the Sr. Project Marketing Manager and Social Media Head, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business. Are you a "creative" person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Don't know what value based bidding is? Please don't apply. And yet, you can't be a loner or insist on doing everything yourself. You need to be able to delegate, mentor, hold people accountable to high standards. "Dig deep" into the details when required. If you "delegate and forget it", then don't apply. You need to be regularly, deeply involved with all your people, working together and achieving results. Requirements What You Will Do: I. Revenue Growth & Marketing Strategy Develop and execute multi-channel marketing strategies that drive high quality lead growth. Optimize and scale landing pages to maximize lead conversion. Identify high-performing marketing campaigns and channels and scale them effectively. Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships. Leverage satisfied customers to drive referral-based growth. Blow up the internet with good links, great content, etc, all getting us to rank higher. Oversee structured snippets implementation. III. Team Leadership & Execution Lead and manage an international marketing team. Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities. Provide mentorship, training, and coaching to ensure high team performance. Work closely with tech and product teams to optimize user experience and tracking. IV. Data-Driven Decision Making Track and analyze key marketing metrics to optimize ROI. Conduct funnel analysis to identify areas for improvement. Coordinate with CRO to identify new tests to improve offers, pricing, and promotions. Must-have skills Performance Marketing, Social Media Marketing, Digital Marketing" We need to remove boilerplate: "This role is for one of Weekday's clients Min Experience: 7+ years Location: United States, South Africa, Jordan, Lebanon, Tennessee, United States, Romania, Poland, Malta, Portugal JobType: full-time" maybe we can fold minor metadata into a short

. Also we need to not repeat job title as heading. We need sections: maybe About the role (intro), Responsibilities (What You Will Do), Requirements (maybe Must-have skills), Skills (maybe list of skills). Benefits, Pay, Schedule not present, so omit. We need to preserve all substantive info. Let's extract: Intro: "As the Sr. Project Marketing Manager and Social Media Head, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business. Are you a "creative" person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Don't know what value based bidding is? Please don't apply. And yet, you can't be a loner or insist on doing everything yourself. You need to be able to delegate, mentor, hold people accountable to high standards. "Dig deep" into the details when required. If you "delegate and forget it", then don't apply. You need to be regularly, deeply involved with all your people, working together and achieving results." That's a lot of prose; we can keep as

. Then "Requirements What You Will Do:" maybe heading "Responsibilities". Then list items under I., III., IV. (note II missing). We'll treat each as bullet list. I. Revenue Growth & Marketing Strategy: - Develop and execute multi-channel marketing strategies that drive high quality lead growth. - Optimize and scale landing pages to maximize lead conversion. - Identify high-performing marketing campaigns and channels and scale them effectively. - Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships. - Leverage satisfied customers to drive referral-based growth. - Blow up the internet with good links, great content, etc, all getting us to rank higher. - Oversee structured snippets implementation. III. Team Leadership & Execution: - Lead and manage an international marketing team. - Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities. - Provide mentorship, training, and coaching to ensure high team performance. - Work closely with tech and product teams to optimize user experience and tracking. IV. Data-Driven Decision Making: - Track and analyze key marketing metrics to optimize ROI. - Conduct funnel analysis to identify areas for improvement. - Coordinate with CRO to identify new tests to improve offers, pricing, and promotions. Then "Must-have skills Performance Marketing, Social Media Marketing, Digital Marketing" maybe as Skills section list. Also we have metadata: Min Experience: 7+ years, Location list, JobType: full-time. We can put in a short

maybe under About the role or separate metadata paragraph. We must not include headings with filler. So we will produce sections: About the role (intro + metadata), Responsibilities (the three sections maybe combined under one heading? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have separate headings for each major category. Could combine I., III., IV. under Responsibilities. Could also have Requirements heading for must-have skills. Could also have Skills heading for same? Might duplicate. Better: Responsibilities for the bullet lists under I., III., IV. Requirements for must-have skills? Actually must-have skills is more like Skills. Could put Skills heading. Thus:

About the role

As the Sr. Project Marketing Manager and Social Media Head, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business. Are you a "creative" person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Don't know what value based bidding is? Please don't apply. And yet, you can't be a loner or insist on doing everything yourself. You need to be able to delegate, mentor, hold people accountable to high standards. "Dig deep" into the details when required. If you "delegate and forget it", then don't apply. You need to be regularly, deeply involved with all your people, working together and achieving results.

Min Experience: 7+ years
Location: United States, South Africa, Jordan, Lebanon, Tennessee, United States, Romania, Poland, Malta, Portugal
Job Type: full-time

But we should avoid repeating United States twice? It's in the list twice; we keep as given. Then Responsibilities:

Responsibilities

  • Revenue Growth & Marketing Strategy
    • Develop and execute multi-channel marketing strategies that drive high quality lead growth.
    • Optimize and scale landing pages to maximize lead conversion.
    • Identify high-performing marketing campaigns and channels and scale them effectively.
    • Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
    • Leverage satisfied customers to drive referral-based growth.
    • Blow up the internet with good links, great content, etc, all getting us to rank higher.
    • Oversee structured snippets implementation.
  • Team Leadership & Execution
    • Lead and manage an international marketing team.
    • Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.
    • Provide mentorship, training, and coaching to ensure high team performance.
    • Work closely with tech and product teams to optimize user experience and tracking.
  • Data-Driven Decision Making
    • Track and analyze key marketing metrics to optimize ROI.
    • Conduct funnel analysis to identify areas for improvement.
    • Coordinate with CRO to identify new tests to improve offers, pricing, and promotions.
But we used nested lists; maybe simpler: just flat list with headings? The instruction: use
  • for any list of duties/requirements/benefits. So we can have separate
      for each subsection, maybe preceded by a

      ? But we only allowed

      for section headings. Could use

      for each subsection? That would be many sections. Better to keep one

      Responsibilities and then within that we can have

      ? Not allowed? The instruction only says use

      for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but to be safe we can just use

      for subsection titles and

        for list. Or we can embed subsection titles as inside
      • . Simpler: produce a flat list of all duties, but we lose grouping. Might be okay. Let's produce:

        Responsibilities

        • Develop and execute multi-channel marketing strategies that drive high quality lead growth.
        • Optimize and scale landing pages to maximize lead conversion.
        • Identify high-performing marketing campaigns and channels and scale them effectively.
        • Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
        • Leverage satisfied customers to drive referral-based growth.
        • Blow up the internet with good links, great content, etc, all getting us to rank higher.
        • Oversee structured snippets implementation.
        • Lead and manage an international marketing team.
        • Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities.
        • Provide mentorship, training, and coaching to ensure high team performance.
        • Work closely with tech and product teams to optimize user experience and tracking.
        • Track and analyze key marketing metrics to optimize ROI.
        • Conduct funnel analysis to identify areas for improvement.
        • Coordinate with CRO to identify new tests to improve offers, pricing, and promotions.
        Then Skills:

        Skills

        • Performance Marketing
        • Social Media Marketing
        • Digital Marketing
        We could also have Requirements heading for must-have skills, but Skills is fine. We must not include Pay/Benefits/Schedule. Now ensure we didn't repeat job title as heading. We didn't. We removed boilerplate like "This role is for

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