Sr. Project Marketing Manager and Social media Head

Min Experience: 7+ years. Location: United States, South Africa, Jordan, Lebanon, Tennessee, United States, Romania, Poland, Malta, Portugal. Job Type: Full‑time.

About the role

As the Sr. Project Marketing Manager and Social Media Head, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data‑driven decision‑making will be instrumental in scaling our business.

We are looking for a spreadsheet master who knows the complex Google Ads interface intimately. The ideal candidate can delegate, mentor, and hold people accountable while staying deeply involved with the team.

Responsibilities

• Develop and execute multi‑channel marketing strategies that drive high‑quality lead growth.
• Optimize and scale landing pages to maximize lead conversion.
• Identify high‑performing marketing campaigns and channels and scale them effectively.
• Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
• Leverage satisfied customers to drive referral‑based growth.
• Generate high‑quality backlinks and content to improve search rankings, including structured snippets implementation.
• Lead and manage an international marketing team, conducting regular one‑on‑one and team meetings.
• Provide mentorship, training, and coaching to ensure high team performance.
• Collaborate with tech and product teams to optimize user experience and tracking.
• Track and analyze key marketing metrics to optimize ROI.
• Conduct funnel analysis to identify areas for improvement.
• Coordinate with CRO to identify new tests to improve offers, pricing, and promotions.

Requirements

• Minimum 7 years of experience in performance marketing, social media marketing, or digital marketing.
• Expertise with Google Ads, including value‑based bidding and complex campaign structures.
• Proven ability to lead and mentor a global marketing team.
• Strong analytical skills and data‑driven decision‑making ability.
• Hands‑on experience with paid media traffic channels (Google Ads, Bing Ads) and influencer/content marketing.
• Ability to dive deep into details while delegating effectively.