SENIOR PROGRAMMATIC MEDIA BUYER (REMOTE) - GDM (GRAY MEDIA GROUP)

Duties/Responsibilities

• Extensive Knowledge of campaign builds in The Trade Desk and other DSPs, using effective media buying strategies and overseeing the day-to-day execution and optimizations
• Drive new ideas and execution to improve the performance of campaigns, including account structure, bidding strategy, ad format, and audience targeting
• Ensure campaigns' KPIs are met and within budget requirements, tracking costs and ROI
• Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities
• Display excellent communication and can prioritize tasks in a high-volume environment. Ability to both pace and optimize on a daily basis
• Helps team members with troubleshooting and communication

Qualifications/Requirements

• 3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel, and gaming
• The Trade Desk Edge Academy is preferred, along with experience in Koaki
• Demonstrated ability to create analyses that move beyond an explanation of “What happened” to “why it happened” and then to “what should be done”
• Excel power user (pivot tables, vlookup, index match, charts, etc)
• Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager
• Team Player Thrives in a high-volume, fast-paced environment
• Ability to meet multiple deadlines in a deadline-driven environment