PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

Gray Media is a growing multimedia company headquartered in Atlanta, Georgia, and the nation's largest owner of top-rated local television stations and digital assets. The portfolio includes 117 full-power television markets reaching approximately 37% of US television households, with 80 markets featuring the top-rated station and 100 markets with the first- or second-highest-rated station. Gray Media also owns the largest Telemundo Affiliate group (46 markets), Gray Digital Media (a full-service digital agency), video production companies (Raycom Sports, Tupelo Media Group, PowerNation Studios), and studio production facilities (Assembly Atlanta and Third Rail Studios).

About the role

The Paid Search Specialist manages and optimizes high-volume paid search campaigns across Google Ads, Microsoft Ads, Facebook/Meta, YouTube, and key SaaS/managed-service platforms. This role requires sharp analytical skills, excellent communication, and the ability to work quickly and accurately in a fast-paced digital agency environment. The ideal candidate is detail-oriented, proactive, and confident in navigating native ad platforms while supporting cross-functional teams with clear insights and fast turnarounds.

Responsibilities

• Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms.
• Work confidently within native ad interfaces and managed-service/SaaS platforms used for campaign automation, reporting, or optimization.
• Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy.
• Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards.
• Analyze data to optimize bidding, targeting, and ad relevance; run A/B tests to improve quality scores and conversion performance.
• Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution.
• Translate performance insights into actionable recommendations for account managers and strategists.
• Monitor campaign pacing, delivery, and KPIs daily; prepare performance reports using platform dashboards, analytics tools, and SaaS reporting systems.
• Ensure tracking accuracy via tags, pixels, UTM parameters, and analytics integrations.

Requirements

• 3+ years of hands-on experience managing paid search campaigns.
• Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword tools.
• Strong understanding of bidding strategies, tracking, attribution, and optimization tactics.
• Excellent analytical skills with the ability to interpret data and present insights clearly.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.

Benefits

• Comprehensive medical (prescription), dental, and vision coverage.
• Health Savings Account with company contributions.
• Flexible Spending Account.
• Employer-paid life and disability benefits.
• Paid parental leave benefits.
• Adoption and surrogacy benefits.
• 401(k) Plan with matching and profit-sharing contributions.
• Employee Assistance Program.
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance.
• Paid Time Off, including relocation PTO.

Pay

$70,000 - $95,000/year (DOE).

Schedule

Monday - Friday (or at manager's discretion).