PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
Campaign Execution & Platform Expertise
Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms. Work confidently within native ad interfaces and managed-service and SaaS platforms used for campaign automation, reporting, or optimization. Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy.
Optimization & Performance Management
Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards. Analyze data to optimize bidding, targeting, and ad relevance. Run A/B tests and continuously improve quality scores and conversion performance.
Communication & Collaboration
Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution. Translate performance insights into actionable recommendations for account managers and strategists. Maintain excellent written and verbal communication to support a client-first, service-focused environment.
Reporting & Analytics
Monitor campaign pacing, delivery, and KPIs daily. Prepare performance reports using platform dashboards, analytics tools, and SaaS reporting systems. Ensure tracking accuracy via tags, pixels, UTM parameters, and analytics integrations.
Qualifications/Requirements
- 3+ years of hands-on experience managing paid search campaigns.
- Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword tools.
- Strong understanding of bidding strategies, tracking, attribution, and optimization tactics.
- Excellent analytical skills with the ability to interpret data and present insights clearly.
- Strong written and verbal communication skills.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines.