Paid Media Specialist (US)

About the role

This role will support the execution, optimization, and reporting of paid acquisition campaigns across multiple digital channels. Working closely with the Senior Demand Generation Marketing Manager and cross-functional teams, you'll help drive qualified pipeline, improve campaign performance, and contribute to revenue growth through data-driven digital marketing. This position reports to the Senior Demand Generation Marketing Manager (North America).

Responsibilities

• Execute and optimize paid media campaigns across paid search, paid social, display, and video channels.
• Monitor campaign performance and make ongoing optimizations to improve lead quality, efficiency, and ROI.
• Assist with campaign setup, QA, audience targeting, budget pacing, and performance reporting.
• Collaborate with Integrated Campaigns, Product Marketing, Content, Design, Marketing Operations, and Field Marketing teams to ensure campaigns align with business objectives and messaging.
• Analyze campaign results and communicate actionable insights and recommendations based on performance data.
• Support testing initiatives including ad creative, landing pages, audience segmentation, bidding strategies, and campaign structure.
• Help maintain accurate tracking, conversion measurement, and campaign documentation.
• Stay informed on digital advertising trends, platform updates, and industry best practices.

Skills

• 2+ years of experience managing paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads.
• Strong analytical skills with the ability to interpret campaign performance data and identify optimization opportunities.
• Familiarity with digital marketing platforms including Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), and tag management concepts.
• Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, or Pardot is preferred.
• Experience with B2B demand generation or SaaS marketing is preferred.
• Strong attention to detail and excellent organizational skills.
• Strong organizational skills with the ability to manage multiple campaigns, prioritize effectively, and collaborate across teams.
• Strong written and verbal communication skills with the ability to communicate campaign performance, insights, and recommendations to stakeholders.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Benefits

• Generous Paid Leave – 25 vacation days (prorated based on hire date), 9 sick days, 10 paid holidays, plus 2 floating holidays
• Health Insurance – United Healthcare, 100% employer-paid benefits from day 1
• 401k Retirement Plan – We match 100% of your contribution up to 4%
• Family-Friendly Policy – Inclusive maternity & paternity leave
• Team Celebrations & Seasonal Events – Because culture matters
• Equipment of Your Choice – Set up your workspace your way