Paid Media Specialist

About the role

The Paid Strategist will work closely with Global Media & Social Media Managers as well as peers across the Global Marketing, Communications and other departments, to strategize, execute & optimize paid media campaigns across multiple brand social channels that support brand level & social business goals.

Responsibilities

• Manage the paid social strategy, planning & execution of monthly evergreen & strategic lower-funnel campaigns for Facebook / Instagram, Pinterest & other social platforms including goal setting, channel allocation, partnering on creative with brand social media managers and measurement/optimization
• Plan campaign strategies and tactics closely with Global Media & Brand Social Media Managers
• Lead and manage daily media optimizations, collaborating with brand social media managers on social creative optimization and recommendations
• Manage monthly and quarterly paid social budgets, ensuring optimal precision with spend and performance efficiency & recommending ongoing campaign optimizations
• Leverage data-driven insights to inform planning and optimization for future media and ongoing content strategies
• Lead testing and analysis of social media campaign performance metrics, using internal social analytics and measurement tools to optimize performance and meet business objectives
• Test & learn to recommend performance optimizations or new features, setting up A/B tests to optimize social campaigns through various opportunities
• Recommend forward thinking strategies and innovations, working with greater social media team towards achieving their goals
• Communicate ongoing performance and spend updates to brand social media managers & deliver insightful monthly reports with available tools

Qualifications

• Minimum of 3-5 years of experience using paid on various social media platforms (Facebook, Instagram, Twitter, Pinterest, Linkedin, etc)
• Ability to think strategically & make recommendations that can drive measurable results
• Strong familiarity with Sprinklr or similar social media management tools
• Ability to run paid media directly through Sprinklr platform & Sprinklr Ads Manager
• Ability to work well with a variety of stakeholders and team members across different projects
• Strong familiarity with Sprinklr or similar social media management tools
• Strong familiarity with social media platforms & native advertising channel analytics
• Excel skills and a comfort with pivot tables

Preferred Skills

• Proven analytical and problem-solving abilities
• Strong time management, communication and organizational skills
• Excellent verbal and written communication skills

Education

A college degree in any discipline is required.