Paid Media Specialist

Responsibilities

• Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels
• Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more.
• Ensuring that advertising messages align with client or company objectives
• Making and executing A/B split testing for ad creative, copy, landing pages, etc. to ensure optimal campaign performance
• Running incrementality tests, lift studies, or geo-experiments
• Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions)
• Optimizing and auditing campaigns under supervision of senior Paid Media team members
• Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders
• Researching the current media and competitor landscape and keeping up to date with the latest media trends
• Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners
• Review, understand and take action based performance dashboards (Looker Studio, Tableau, Power BI) data
• Analyzing CAC, CPL, ROAS, and conversion rates to guide optimization

Qualifications

• 2-3 years or greater experience with online paid media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more.
• Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
• Excellent interpersonal and communication skills, including the ability to network
• Strong analytical and organizational skills
• Effective at working under pressure and meeting tight deadlines