Paid Media Specialist

Responsibilities

• Assist with managing paid ad campaigns across platforms like Google and social media.
• Monitor campaign performance, analyze data, and make recommendations to improve results.
• Conduct keyword research, write ad copy, and participate in A/B testing to optimize campaigns.
• Support retargeting initiatives to engage leads and encourage conversions.
• Create and share performance reports with key takeaways and actionable insights.
• Collaborate with the SEO team to coordinate keyword strategies and with the broader marketing team to align goals.
• Stay informed about industry trends and updates to improve campaign strategies.

Essential Qualities

• Bachelor’s Degree in a business/marketing-related area, or equivalent experience.
• Familiarity with paid media platforms like Google Ads or Meta Ads Manager.
• Comfortable working with Excel and/or Google Sheets to organize and analyze data.
• Comfortable analyzing data and identifying trends to guide decision-making.
• Creative thinker who enjoys crafting engaging ad copy and visuals.
• Detail-oriented with good organizational and time-management skills.
• Team-oriented with strong communication and collaboration abilities.
• Willingness to learn and adapt in a fast-paced, results-focused environment.