PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

About the role

The organization is a growing multimedia company headquartered in Atlanta, Georgia, operating the largest portfolio of top-rated local television stations and digital assets in the United States. It serves 117 full-power television markets reaching about 37% of US television households, including a significant presence in both English and Spanish-language markets through its top-rated stations and the largest Telemundo affiliate group. Additionally, the organization operates a full-service digital agency and owns various media production companies and studio facilities.

The Paid Media Specialist is responsible for managing and optimizing high-volume paid search campaigns across multiple digital platforms. This role directly contributes to the effectiveness and performance of digital marketing initiatives by applying analytical expertise and platform knowledge to improve campaign outcomes and provide actionable insights to internal teams.

Responsibilities

• Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, Facebook/Meta, YouTube, and relevant SaaS platforms.
• Conduct keyword research, competitive analysis, and audience targeting to support campaign strategies.
• Manage multiple campaigns simultaneously while maintaining accuracy and performance.
• Analyze data to optimize bidding, targeting, and ad relevance.
• Execute A/B tests to improve quality scores and conversion rates.
• Communicate proactively with internal teams to ensure alignment and timely execution.
• Translate performance data into actionable recommendations for account managers and strategists.
• Monitor campaign pacing, delivery, and key performance indicators daily.
• Prepare performance reports using platform dashboards and analytics tools.
• Ensure accuracy of tracking through tags, pixels, UTM parameters, and analytics integrations.

Requirements

• Minimum of 3 years managing paid search campaigns.
• Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword research tools.
• Strong understanding of bidding strategies, tracking, attribution, and optimization.
• Excellent analytical skills with clear data interpretation and communication.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.

Pay

Salary range: $70,000 - $95,000 per year, depending on experience.

Benefits

• Comprehensive medical, dental, and vision coverage including prescription benefits.
• Health Savings Account with company contributions.
• Flexible Spending Account.
• Employer-paid life and disability insurance.
• Paid parental leave benefits.
• Adoption and surrogacy benefits.
• 401(k) plan with matching and profit-sharing contributions.
• Employee Assistance Program.
• Voluntary benefits such as hospital indemnity, critical illness, accident insurance, and supplemental life insurance.
• Paid time off including relocation PTO.