PROGRAMMATIC MEDIA BUYER - SETUP (REMOTE) GDM (Gray Media Group)

About the role

The Digital Programmatic Media Buyer will assist in digital revenue growth through programmatic buying and supporting Gray Digital Media’s client expectations. The role will focus on identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insight on digital campaign reporting.

Duties/Responsibilities

• Displays advanced knowledge of DSP platforms and features.
• TTD experience preferred.
• Effectively monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements.
• Suggest optimization and budget strategies according to key performance indicators and internal reporting.
• Constantly monitors and manages programmatic build/revision/QA/Comments queue. While prioritizing Premier clients, expected to help with all stages of queues, including builds when needed.
• Expected to have minimal errors on basic build setups.
• Helps team members with troubleshooting and communication.
• Actively participates in team meetings and Slack conversations.
• Displays excellent internal and external communication skills and is effective in helping clients and internal stakeholders understand processes and performance.
• Actively contributes to the development of training documents and new hire trainings for both Ad Ops and Sales teams.

Qualifications/Requirements

• 3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP.
• Excel power user (pivot tables, VLOOKUP, INDEX MATCH, charts, etc).
• Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
• Data visualization and first-party data activation experience.
• Team Player Thrives in a high-volume, fast-paced environment.
• Ability to meet multiple deadlines in a deadline-driven environment.
• Handles change easily.