PROGRAMMATIC MEDIA BUYER - SETUP (REMOTE) - GDM (GRAY MEDIA GROUP)

Gray Media is a growing multimedia company headquartered in Atlanta, Georgia, and the nation's largest owner of top-rated local television stations and digital assets. The portfolio includes 117 full-power television markets reaching approximately 37% of US television households, with 80 markets featuring the top-rated television station and 100 markets with the first- or second-highest-rated station. Gray Media also owns the largest Telemundo Affiliate group (46 markets) and Gray Digital Media, a full-service digital agency offering advanced digital marketing strategies. Additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About the role

The Digital Programmatic Media Buyer will assist in digital revenue growth through programmatic buying and support Gray Digital Media’s client expectations. This remote position focuses on identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insight on digital campaign reporting.

Responsibilities

• Demonstrate advanced knowledge of DSP platforms and features (TTD experience preferred).
• Monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements.
• Suggest optimization and budget strategies based on key performance indicators and internal reporting.
• Monitor and manage programmatic build/revision/QA/comments queue, prioritizing Premier clients while assisting with all stages of queues, including builds when needed.
• Maintain minimal errors on basic build setups.
• Assist team members with troubleshooting and communication.
• Actively participate in team meetings and Slack conversations.
• Exhibit excellent internal and external communication skills, helping clients and stakeholders understand processes and performance.
• Contribute to the development of training documents and new hire trainings for Ad Ops and Sales teams.
• Perform other duties as assigned.

Requirements

• 3-5 years of buy-side programmatic digital marketing experience, including daily work in a DSP.
• Advanced Excel skills (pivot tables, VLOOKUP, INDEX MATCH, charts, etc.).
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• Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
• Data visualization and first-party data activation experience.
• Ability to thrive in a high-volume, fast-paced environment and meet multiple deadlines.
• Strong team player with adaptability to change.

Benefits

• Comprehensive medical, dental, and vision coverage (including prescription).
• Health Savings Account with company contributions.
• Flexible Spending Account.
• Employer-paid life and disability benefits.
• Paid parental leave benefits.
• Adoption and surrogacy benefits.
• 401(k) Plan with matching and profit-sharing contributions.
• Employee Assistance Program.
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance.
• Paid Time Off, including relocation PTO.

Pay

$43,888 - $55,000/year

Schedule

Monday - Friday, 9:00 AM - 6:00 PM

This is a full-time, remote position.