Senior Product Marketing Manager, AI Ecosystem

About the role

ServiceNow is the AI control tower for business reinvention, bringing together any AI, any data, and any workflow to help 85% of the Fortune 500 work smarter, faster, and better. We are seeking a highly motivated, technically curious Senior Product Marketing Manager to own go-to-market and co-innovation for ServiceNow’s most strategic AI partnerships including OpenAI, Anthropic, NVIDIA, and other leading AI partners.

Responsibilities

• Own joint GTM and co-innovation strategy for AI partnerships – lead go-to-market and co-innovation across ServiceNow’s AI partners (OpenAI, Anthropic, NVIDIA), spanning joint selling, joint go-to-market, and co-innovation.
• Carry equal product and go-to-market responsibility – partner with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, and build the field motions that take them to market.
• Develop differentiated value propositions and proof points by partner – craft narratives, customer stories, and persona messaging (CIO/CISO, CDAO, CFO) that show real use cases and outcomes for each AI partner.
• Lead co-innovation GTM plays end-to‑end – take named co‑innovations from concept through technical demo, field enablement, win/loss tracking, and pipeline attribution—building a repeatable model across partners.
• Build joint‑selling enablement and field marketing – create First Call Decks, battlecards, technical demo flows, and one‑pagers for joint ServiceNow + partner selling motions.
• Align sales, product, and partner teams on one co‑innovation narrative – ensure ServiceNow field sellers and partner sellers tell the same story to end customers.
• Feed frontier‑AI market intelligence into product planning – bring competitive dynamics, model‑landscape shifts, and whitespace insights to roadmap conversations.
• Represent marketing in customer engagements – act as the go‑to expert on ServiceNow’s AI partner story in sales meetings, partner events, and strategic deals.
• Up to 25% travel to support sales efforts and industry events.

Qualifications

• 7–10+ years in enterprise product marketing, product management, or sales engineering.
• 4+ years working with enterprise software platforms; AI experience required, ideally bringing AI‑powered solutions to market.
• Working fluency in the frontier‑AI and accelerated‑computing landscape (LLMs / foundation models, inference, GPUs); familiarity with the NVIDIA ecosystem a strong plus.
• Experience partnering with product and engineering to shape and launch products—not just market them.
• Proven ability to build sales plays and enablement content grounded in seller and customer insights.
• Expert, strategic storyteller who can craft simple, memorable narratives for both technical and executive audiences.
• Track record of developing polished, C‑suite‑ready presentations and sales assets.
• Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams—shipping through influence, not authority.
• Excellent written and verbal communication skills; comfortable presenting to customers and executives.

Benefits

• Health plans, including flexible spending accounts.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Matching donations program.
• Flexible time away plan.
• Family leave programs.

Pay

Base pay range: $148,900 – $23