Jobs · Marketing · New York

Senior Marketing Manager, AI Products

Icertis · New York, NY · 1 mo ago
On-siteMarketing$170k/yrFull-time

About the role

We are looking for a Senior Manager of Product Marketing to lead go-to-market for one of our core AI products. This person will own the product marketing strategy end-to-end, while also playing a broader full-stack marketing role across positioning, messaging, content, campaigns, demand generation, sales enablement, and other key marketing initiatives. This is a hands-on role for someone who can think strategically, execute independently, and thrive in a fast-paced, startup-like environment.

This is a hybrid position based in our Brooklyn, New York office, requiring employees to work 2 to 3 days per week from office.

Responsibilities

  • Own product marketing strategy and execution for a flagship AI product, including positioning, messaging, launches, competitive intelligence, and sales enablement
  • Act as the primary product evangelist, both internally and externally, building narrative and market awareness for the product
  • Partner closely with product leadership to shape go-to-market strategy with speed and agility
  • Collaborate across all marketing functions (demand gen, content, brand, events, comms) to ensure cohesive execution beyond core PMM deliverables
  • Build sales enablement assets, battlecards, and competitive positioning to support the sales org
  • Drive analyst and industry engagement where relevant to the product narrative
  • Bring a "full-stack marketer" mindset, willing to jump into adjacent marketing work as needed rather than staying siloed to PMM alone

Qualifications

  • 8+ years of B2B SaaS marketing experience, with meaningful time in product marketing
  • Experience across both enterprise and SMB/mid-market motions, comfortable adapting messaging and GTM approach by segment
  • Experience marketing agentic tools
  • Strong understanding of how AI products are positioned, differentiated, and purchased in enterprise environments
  • A builder's mentality, comfortable with ambiguity, fast iteration, and wearing multiple hats
  • Exceptional storytelling, content creation and communication skills, with the ability to translate complex AI product capabilities into clear, compelling messaging and market narratives
  • Experience working directly with leadership in a fast-moving environment company
  • Bias toward action and hustle over process-heavy execution

Pay

Min $170,000 – Max $210,000 USD per year plus a 15% annual bonus target. Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target, an equity component is included in the compensation package.

Benefits

  • Robust medical (physical & mental), vision and dental benefits
  • Employee assistance program (EAP)
  • Equity (RSUs) and shared ownership in the company
  • Generous 401K match
  • Flexible work environment
  • Paid maternity and paternity leave
  • Generous holiday and PTO program
  • Coaching as a service (CaaS)
  • Annual personal development allowance
  • 7 Days for Humanity – 7 paid volunteer days annually
  • Global and regional DEIB steering committees, employee resource groups (ERGs)
  • Global DEIB training programs and guest speakers throughout the year

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