Senior Product Marketing Manager, AI Apps & Agents Ecosystem Growth

About the role

Overview You Don't Follow Technology Shifts. You Help Create Them. AI applications and agents represent the next major platform shift, and today's builders will become tomorrow's category leaders. Winning this audience requires more than traditional marketing. It takes creativity, community, influence, experimentation, and a deep understanding of how modern builders discover technologies, engage with platforms, and bring innovations to market. You'll join Microsoft's Software Development Company (SDC) Marketing team, where we're on a mission to help build the future of AI. We engage founders, AI-native companies, independent software vendors (ISVs), software companies, and AI innovation leaders creating the next generation of intelligent applications and agents. Our goal is to help innovators turn ideas into products, products into businesses, and businesses into customer impact. As a Senior Product Marketing Manager, AI Apps & Agents Ecosystem Growth, you will build and drive growth strategy for Microsoft's AI applications and agents ecosystem, creating scalable go-to-market motions that accelerate builder recruitment, AI platform adoption, Marketplace participation, commercialization, and business growth. You will identify new growth opportunities, develop innovative engagement strategies, and help connect breakthrough AI innovation with customer demand at global scale. Success in this role will be measured by growth in AI builder engagement, AI application and agent supply, Marketplace participation, and commercialization outcomes across Microsoft's AI ecosystem. This isn't a traditional product marketing role. You'll combine ecosystem building, modern marketing, go-to-market strategy, commercialization, and AI innovation to help shape the future of software.

Responsibilities

• Build the widest selection of AI applications and agents on Microsoft Marketplace by engaging innovative AI builders, accelerating adoption of Microsoft's AI platform, and connecting breakthrough innovation with customer demand.
• Engage AI-native companies, ISVs, software companies, founders, agent builders, and AI innovation leaders through creative, modern, digital-first marketing programs that drive ecosystem growth and measurable business outcomes.
• Define and execute strategic go-to-market motions that recruit AI builders into Microsoft's ecosystem, leveraging communities, creators, influencers, partnerships, events, and digital channels to accelerate engagement and adoption.
• Drive adoption of Microsoft's AI technologies, platforms, tools, and programs through compelling builder journeys that inspire innovators to create, publish, and scale AI applications and agents on Microsoft.
• Accelerate builders from engagement to build, publish, transact, and grow by increasing participation across Microsoft's activation, Marketplace, and commercialization programs.
• Increase adoption of Microsoft Marketplace as the destination where AI applications and agents reach customers, generate demand, and scale their businesses.
• Create and orchestrate cross-functional go-to-market plans across Microsoft AI Platform, Marketplace, Partner, Sales, and Microsoft for Startups teams to accelerate ecosystem growth and commercial impact.
• Connect builder innovation with customer demand by helping bring AI applications and agents to Microsoft's global commercial ecosystem and customer base.
• Identify emerging market opportunities, builder trends, and ecosystem gaps to influence strategy, expand Microsoft's AI ecosystem, and accelerate business growth.
• Lead growth experimentation and performance optimization using customer insights, first-party data, and AI-powered tools to improve recruitment, activation, commercialization, Marketplace participation, and business outcomes.