Senior Partner Marketing Manager
About the role
Proofpoint is seeking a high-impact Partner Marketing Manager to drive growth across its Americas channel ecosystem. This role serves as the GTM engine behind partner-led growth, accelerating pipeline through targeted co-marketing programs, strategic field activations, and scalable partner enablement.
Responsibilities
- Develop and execute national channel marketing plans with strategic partners, aligning programs to sales priorities and supporting growth across enterprise, commercial, and SMB segments.
- Build and maintain deep relationships with high-growth partners and their partner marketing teams to drive pipeline through targeted co-sell campaigns.
- Activate Partner Development Funds strategically, maximizing ROI and maintaining compliance.
- Work with channel sales teams to align programs to active co-sell priorities and territory plans.
- Participate in forecast calls, QBRs, and pipeline reviews as an accountable marketing owner.
- Collaborate with product marketing to ensure Proofpoint-specific messaging reflects the partner narrative and their buyer problems.
- Develop content and enablement assets that partners will use, built around their selling motion.
- Define, track, and report on KPIs aligned to partner sales outcomes, including pipeline, partner-led revenue, and campaign performance.
Requirements
- 8+ years of experience in a Partner marketing role, such as channels, resellers, tech (ISV), and SI partnerships.
- Experience in marketing Technology and SaaS businesses is a bonus.
- Strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines, and adeptly manage multiple projects simultaneously.
- Customer-centric mindset and creative thinking.
Qualifications
- Proven track record of driving partner-led growth and pipeline acceleration.
- Experience in managing and executing multi-channel marketing strategies.
- Strong understanding of partner ecosystems and the ability to build and maintain strategic relationships.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Ability to develop and deliver compelling marketing content and enablement materials.
Skills
- Strategic planning and execution.
- Project management and organizational skills.
- Collaboration and relationship-building.
- Content creation and enablement.
- Analytics and reporting.
Benefits
Competitive compensation, comprehensive benefits, career success on your terms, flexible work environment, annual wellness and community outreach days, always on recognition for contributions, global collaboration and networking opportunities.
Pay
Base Pay Ranges vary based on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity.
Schedule
Flexible work environment, three-week Work from Anywhere option.