Senior Partner Marketing Manager

Job Description

The Sr. Manager, Partner Marketing is responsible for setting channel marketing strategy in alignment with channel sales and company strategy, and ensuring its execution across the AMER region (Canada, USA, LATAM).

About the Role

This role focuses on our Regional System Integrators (VARs), but will also include working with our AI ecosystem, cloud partners, global systems integrators (GSIs), and independent software vendors (ISVs). This role will report directly to the Head of Global Partner Marketing, who reports to our CMO.

Responsibilities

• Manage marketing with priority AMER-based partners
• Craft and execute to, through, and with-partner programs to drive awareness in the partner org, industry awareness, and drive leads and/or pipeline
• Collaborate and influence multiple stakeholders, including the partner's own marketing team, to drive joint demand generation
• Prioritize partners according to business needs and communicate regularly with a range of stakeholders
• Work with strategic partners and multiple stakeholders with competing priorities to align on strategy
• Create messaging for priority partners in collaboration with the integrated Cloudera marketing department and wider stakeholders
• Specify intended KPIs, craft marketing plans, execute those plans, and measure and report on results
• Create partner-ready demand creation programs designed to drive new opportunities into the pipeline
• Analyze program results and make recommendations for future improvements
• Identify and develop effective marketing and sales collateral – using both internal and agency resources – for use on the web site and in campaigns

Requirements

• Marketing experience within the B2B channel (e.g., vendor, reseller, or distributor)
• Deep understanding of direct sales organizations and partner ecosystems, and how they must work together
• Experience working within the AI ecosystem, either as a vendor delivering AI solutions or at another ecosystem player with a strong AI ecosystem (e.g., NVIDIA)
• Different approaches to marketing to, through, and for partners
• Channel budgeting and funding processes
• Operations and direct reporting experience, including using Salesforce reports and dashboards, and Tableau dashboards

Qualifications

• Bachelor’s degree required, Master’s degree preferred
• 10+ years in channel marketing (e.g., budgeting, planning, and program execution)

Skills

• Strong collaboration and influencing skills
• Effective communication and stakeholder management
• Ability to prioritize and execute marketing strategies
• Experience with Salesforce and Tableau tools

Benefits

• Generous PTO policy
• Supportive work-life balance with Unplugged Days
• Flexible WFH policy
• Mental & physical wellness programs
• Phone and internet reimbursement
• Access to continued career development
• Comprehensive benefits and competitive packages
• Paid volunteer time
• Employee resource groups

Pay

Negotiable based on experience and qualifications.

Schedule

Full-time position.