Senior Partner Marketing Manager

This position is based in the United States and offers the opportunity to shape and scale strategic partner marketing programs within a fast-growing global environment.

About the role

You will own end-to-end go-to-market strategies designed to accelerate partner engagement, pipeline generation, and business growth. Working at the intersection of partnerships, sales, and marketing, you will create impactful campaigns that strengthen ecosystem relationships. The position requires a strategic thinker who can combine creativity, operational excellence, and data-driven decision-making. You will collaborate with cross-functional teams and senior stakeholders to deliver measurable commercial outcomes. This is an ideal opportunity for an experienced B2B marketer passionate about building scalable partner ecosystems and driving meaningful business impact.

Responsibilities

• Develop and execute joint go-to-market plans with strategic partners, defining objectives, audiences, messaging, channels, timelines, and success metrics.
• Own partner launch strategies, including onboarding, marketplace activation, field engagement, lifecycle campaigns, and post-launch growth initiatives.
• Build integrated marketing programs across events, content, email, digital campaigns, paid channels, social media, and partner platforms.
• Create partner enablement materials, campaign toolkits, sales resources, and activation plans to support effective co-selling motions.
• Drive internal partner engagement programs to increase awareness, adoption, and preference within partner organizations.
• Partner closely with sales, partnerships, lifecycle marketing, analytics, and regional marketing teams to ensure successful execution.
• Establish reporting frameworks, measure campaign effectiveness, and optimize programs based on performance insights.
• Manage partner marketing budgets, co-funding initiatives, event investments, and ROI reporting.
• Build repeatable partner marketing playbooks and operational processes that can scale across multiple partnerships.
• Act as a strategic advisor to partners and internal stakeholders, ensuring alignment between business objectives and marketing execution.

Requirements

• 8+ years of experience in B2B SaaS marketing, with significant experience in partner, ecosystem, channel, or field marketing.
• Proven experience managing partner marketing programs that directly contribute to pipeline and revenue growth.
• Demonstrated success leading complex partner launches and multi-channel demand generation initiatives.
• Strong understanding of integrated marketing strategies, including events, lifecycle campaigns, content, digital marketing, and paid channels.
• Experience developing joint marketing plans aligned with commercial objectives and sales strategies.
• Ability to collaborate effectively with senior sales leaders, partner stakeholders, and cross-functional teams.
• Strong analytical mindset with experience defining KPIs, measuring performance, and optimizing marketing investments.
• Experience using marketing and sales technology platforms such as CRM systems, automation tools, and reporting dashboards.
• Ability to operate independently, manage ambiguity, prioritize effectively, and drive initiatives forward.
• Excellent communication, presentation, and stakeholder management skills.
• Preferred experience managing partner event sponsorships, enterprise-level HR ecosystems, or complex technology partnerships.

Benefits

• Fully remote work environment with the flexibility to work from anywhere.
• Competitive annual salary range of $122,000 - $135,000 USD, depending on location, experience, skills, and business needs.
• Flexible working hours supported by an asynchronous work culture.
• Flexible paid time off to support work-life balance.
• Paid parental leave.
• Mental health support services.
• Stock options and opportunities to participate in company growth.
• Learning and development budget to support continuous professional growth.
• Home office budget and IT equipment support.
• Opportunities for local team gatherings, coworking spaces, and global collaboration.
• Exposure to international teams and the opportunity to contribute to the future of global work.