Senior Partner Marketing Manager
Proofpoint · Denver, CO · 2 mo ago
MarketingFull-time
About the role
This role serves as the GTM engine behind our partner-led growth, accelerating pipeline through targeted co-marketing programs, strategic field activations and scalable partner enablement. You’ll work directly with high-growth partners to expand Proofpoint’s reach, strengthen brand presence and amplify sales momentum across diverse markets.
Responsibilities
- Develop and execute national channel marketing plans with strategic partners, aligning programs to sales priorities and supporting growth across enterprise, commercial, and SMB segments.
- Build and maintain deep relationships with our strategic partners and their partner marketing teams to drive pipeline through targeted co-sell campaigns.
- Activate Partner Development Funds strategically, maximizing ROI and maintaining compliance.
- Work with our channel sales teams to align programs to active co-sell priorities and territory plans.
- Participate in forecast calls, QBRs, and pipeline reviews as an accountable marketing owner.
- Collaborate with product marketing to ensure Proofpoint specific messaging reflects the partner narrative and their buyer problems.
- Develop content and enablement assets that partners will use, built around their selling motion.
- Define, track, and report on KPIs aligned to partner sales outcomes, including pipeline, partner led revenue, and campaign performance.
Requirements
- 8+ years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships.
- Experience in marketing Technology and SaaS businesses will be a bonus.
- Strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines and adeptly manage multiple projects simultaneously.
- Ability to bring multiple teams together to drive co-marketing campaigns.
- Creative thinking, self-driven & having a customer-centric mindset.
Qualifications
- Proven track record of driving partner-led growth and increasing pipeline through targeted co-marketing programs.
- Experience in managing and executing marketing plans with strategic partners.
- Strong understanding of partner marketing strategies and tactics.
- Excellent communication and relationship-building skills.
- Ability to work effectively in a fast-paced, dynamic environment.
Skills
- Strategic planning and execution.
- Project management and organizational skills.
- Customer-centric mindset.
- Collaborative and team-oriented approach.
- Marketing Technology and SaaS businesses experience (bonus).
Benefits
Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below.
- SF Bay Area, New York City Metro Area: Base Pay Range $136,200.00 - $214,005.00 USD
- California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska: Base Pay Range $112,700.00 - $177,100.00 USD
- All other cities and states excluding those listed above: Base Pay Range $101,600.00 - $159,720.00 USD
Pay
Competitive compensation
Schedule
Flexible work environment