Senior Partner Marketing Manager

Responsibilities

• Strategic Go-To-Market (GTM)
• Develop and implement joint marketing strategies, campaign playbooks, and promotional timelines with strategic partners.
• Align marketing efforts with partnership goals once partner contracts are signed.
• Collaborate with RPX team to establish and maintain clear onboarding guidelines, refreshing partner assets as necessary.
• Ensure all partnership messaging is consistent, differentiated, and aligned with broader company narratives and go-to-market strategies.
• Asset Creation
• Create co-branded materials such as solution briefs, pitch decks, landing pages, and webinars tailored to partner and RealPage audiences.
• Manage an external-facing partnership marketing presence, including messaging, content, and visibility across channels.
• Establish partnership announcement and co-marketing capabilities, including launch frameworks, messaging guidelines, and promotional best practices.
• Lead and execute partner announcements, ensuring timely, consistent, and on-brand communication across internal and external channels.
• Partner Enablement
• Equip partner (and/or RealPage) sales and marketing teams with the training, tools, and messaging needed to effectively sell and market the joint solution.
• Ongoing partner communications, keeping partners informed, engaged, and aligned with company initiatives and updates.
• Maintain a continuous pulse on the competitive landscape, partner needs, and market trends to help sustain a competitive advantage.
• Analytics & Reporting
• Analyze campaign metrics, measure ROI, and report on quarterly performance to optimize future partner marketing initiatives.
• Monitor partner-influenced pipeline, lead attribution, and campaign ROI using marketing software and partner ecosystems.
• Cross-Functional Collaboration
• Act as the liaison between internal departments (product, lead-gen marketing, product marketing, PR, legal and sales) and external stakeholders to ensure messaging alignment and measurable execution.
• Central point of contact internally for partnership-related marketing initiatives and stakeholder coordination.
• Identify and execute strategic ways to add value to RealPage partners, reinforcing trust, credibility, and long-term collaboration.
• Increase internal understanding, alignment, and commitment to partnerships through education, documentation, and advocacy.

Qualifications

• Experience: 5-6 years in B2B tech, SaaS or creator/channel marketing. Prior proptech or real estate industry experiences and/or familiarity with public relations, press release and media processes are also a plus.
• Relationship Building: Exceptional communication and stakeholder management skills.
• Analytical Skills: A data-driven mindset with ability to measure campaign performance and interpret partner overlap data.
• Project Management: Ability to manage multiple co-marketing initiatives and complex projects simultaneously.

Pay

RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.