Senior Partner Marketing Manager

About the role

BetterUp is building its channel business — and this is the first dedicated partner marketing hire to support it. We're looking for a self-starting, team-oriented, and passionate Partner Marketing Manager to focus on our strategic partnerships with leading enterprise software companies, starting with Workday.

Responsibilities

• Build and maintain a library of joint assets that BetterUp and partner field teams can use for every buyer conversation including one-pagers, outcomes briefs, technical overviews, short videos a partner rep can forward to open a door.
• Own planning, execution, and on-the-ground activation for partner events: major conferences like Workday Rising (15,000+ attendees), partner QBRs, Customer Experience Center activations, and targeted joint customer events.
• Design and execute co-marketing programs with each partner's marketing counterpart. Own those relationships directly by surfacing joint program opportunities, aligning on investments, and earning the reputation as the partner their team wants to go to market with.
• Build a joint customer story pipeline. Identify candidate customers, work with AEs and partner counterparts to secure approvals, and produce assets across formats for use at events, in digital channels, and in executive briefings.
• Manage co-marketing budget and vendor relationships. Track spend, manage SOWs with production partners, and make clear-eyed calls about what to invest in, what to repeat, and what to cut.
• Own quarterly co-marketing planning with partner stakeholders and report on results to leadership across pipeline, content performance, and program outcomes.

Requirements

• 8-10+ years in partner marketing, channel marketing, or alliances, with direct experience building go-to-market motions alongside major enterprise software companies.
• A track record of creating field-ready content across audiences — executive, business decision maker, and technical buyer — that sales teams on both sides actually use.
• Experience owning event strategy and execution at scale, including on-the-ground activation at large partner conferences.
• Fluency in co-sell and channel dynamics: how quota retirement works, what motivates a partner's field rep, and what it takes to earn mindshare in a competitive partner ecosystem.
• Comfort navigating two sales cultures simultaneously and adapting your approach to each.
• Strong executive presence and the communication skills to represent BetterUp credibly with senior leaders at large enterprise partners.

Qualifications

• Experience with enterprise SaaS, HCM, or workforce technology is a significant plus.

Skills

• Self-starter with strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Experience with AI and its integration into marketing strategies.

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member.
• A competitive compensation plan with opportunity for advancement.
• Medical, dental, and vision insurance.
• Flexible paid time off.
• Volunteer days to give back.
• Learning and Development stipend.
• Company-wide Summer & Winter breaks.
• Year-round charitable contribution of your choice on behalf of BetterUp.
• 401(k) self-contribution.

Pay

As part of this role, you’ll be eligible for an annual bonus. We’ll provide more details during your interview process.

Schedule

Hybrid role with expectation to work from local office at least 2 days per week (or 8 days per month) and travel up to 25% of the time for client engagements. Remote role with expectation to travel up to 50% of the time for client engagements and internal BetterUp purposes.

Additional Information

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co.