Senior Partner Marketing Manager

About the role

BetterUp is building its channel business — and this is the first dedicated partner marketing hire to support it. We're looking for a self-starting, team-oriented, and passionate Partner Marketing Manager to focus on our strategic partnerships with leading enterprise software companies, starting with Workday.

Responsibilities

• Build and maintain a library of joint assets that BetterUp and partner field teams can use for every buyer conversation including one-pagers, outcomes briefs, technical overviews, short videos a partner rep can forward to open a door.
• Own planning, execution, and on-the-ground activation for partner events: major conferences like Workday Rising (15,000+ attendees), partner QBRs, Customer Experience Center activations, and targeted joint customer events.
• Design and execute co-marketing programs with each partner's marketing counterpart. Own those relationships directly by surfacing joint program opportunities, aligning on investments, and earning the reputation as the partner their team wants to go to market with.
• Build a joint customer story pipeline. Identify candidate customers, work with AEs and partner counterparts to secure approvals, and produce assets across formats for use at events, in digital channels, and in executive briefings.
• Manage co-marketing budget and vendor relationships. Track spend, manage SOWs with production partners, and make clear-eyed calls about what to invest in, what to repeat, and what to cut.
• Own quarterly co-marketing planning with partner stakeholders and report on results to leadership across pipeline, content performance, and program outcomes.

Requirements

8-10+ years in partner marketing, channel marketing, or alliances, with direct experience building go-to-market motions alongside major enterprise software companies.

A track record of creating field-ready content across audiences — executive, business decision maker, and technical buyer — that sales teams on both sides actually use.

Experience owning event strategy and execution at scale, including on-the-ground activation at large partner conferences.

Fluency in co-sell and channel dynamics: how quota retirement works, what motivates a partner's field rep, and what it takes to earn mindshare in a competitive partner ecosystem.

Comfort navigating two sales cultures simultaneously and adapting your approach to each.

Strong executive presence and the communication skills to represent BetterUp credibly with senior leaders at large enterprise partners.

Experience with enterprise SaaS, HCM, or workforce technology is a significant plus.

Qualifications

Self-starter, team-oriented, and passionate about building strategic co-marketing programs in the industry.

Ability to build and maintain a library of joint assets and execute co-marketing programs.

Experience owning event strategy and execution at scale.

Strong understanding of enterprise software companies and their partner ecosystems.

Excellent communication and interpersonal skills.

Ability to manage budgets and vendor relationships.

Skills

• Strategic thinking and ability to build and maintain a library of joint assets.
• Event management and execution skills.
• Content creation and distribution.
• Relationship management and stakeholder engagement.
• Project management and organizational skills.
• Ability to work in a fast-paced, cross-functional environment.

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member.
• A competitive compensation plan with opportunity for advancement.
• Medical, dental, and vision insurance.
• Flexible paid time off.
• All federal/statutory holidays observed.
• 4 BetterUp Inner Workdays.
• 5 Volunteer Days to give back.
• Learning and Development stipend.
• Company wide Summer & Winter breaks.
• Year-round charitable contribution of your choice on behalf of BetterUp.
• 401(k) self contribution.

Pay

Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits.

Schedule

This role reports to the VP of Product Marketing and works in close partnership with Demand Generation, Creative, and Events within Marketing, while maintaining direct and regular comms with the Channel team.