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Senior Paid Search Marketing Manager, NAM

Deel · Canada, NC · 1 mo ago
RemoteRemoteMarketing$11.2/hrFull-time

Deel is the all-in-one payroll and HR platform for global teams, combining HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries, helping businesses scale smarter, faster, and more compliantly.

About the role

We are seeking a Senior Paid Search Marketing Manager to lead our paid advertising strategy across the Americas (NAM and LATAM), reporting directly to the Director of Paid Marketing. You will manage a substantial monthly budget, optimize spend, and drive high-value conversions such as Sales Qualified Leads (SQLs) and clients. This role sits at the intersection of advanced AI automation and deep analytical measurement, using incremental testing and brand lift tests.

Responsibilities

  • Manage all SEM campaigns for NAM and LATAM via Paid Search channels (Google AdWords, Bing, YouTube, etc.), focusing on awareness, consideration, optimization, and acquisition goals.
  • Collaborate with the Director of Performance Marketing and Regional Ads Managers to optimize Paid Search performance.
  • Monitor daily search performance, identify trends, and implement optimizations to achieve growth KPIs.
  • Continuously test and refine campaign structures, bidding strategies, and keywords for scaling and expansion.
  • Work with copywriting teams to create and test ad copy and landing pages for better quality scores and CTRs.
  • Collaborate with Product Marketing Managers (PMMs) to ensure all product offerings are covered by relevant keywords.
  • Coordinate with cross-functional teams (growth, product, data, creative) to ensure successful campaign execution.
  • Share insights on the latest search trends to enhance team performance.
  • Manage relationships with search vendors like Google and Bing.

Requirements

  • 5+ years of experience managing SEM accounts for a B2B brand, preferably in-house.
  • Expert in Google Ads, Google Analytics, Google Tag Manager, and GA Editor.
  • Data-driven, with experience setting up dashboards and using analytics tools to track performance.
  • Proven track record in lead generation for Paid Search, consistently meeting CPL, SQO, and ROAS KPIs.
  • Strong relationship-building skills with internal and external teams to improve processes and workflows.
  • Self-motivated and adaptable in a fast-paced environment.

Qualifications

  • Experience managing Paid Search in-house for HR or Fintech B2B brands is a plus.
  • Experience with country-specific targeting and campaigns in multiple languages and regions.
  • Experience with paid media experiments and measurement tools.
  • Experience implementing AI-powered workflows, tools, and automation.
  • Fluency in Spanish or Portuguese is an advantage but not required.

Benefits

  • Full-time employees in the United States receive a variety of benefits while employed at Deel.
  • Health Insurance effective from Day 1 (Medical, Dental, & Vision).
  • 401k Retirement Plan.
  • Disability Insurance and Life Insurance.
  • Employee Assistance Program (EAP).
  • Flexible Savings Account (FSA).
  • Flexible time off (PTO) and 12 paid holidays per year.
  • Parental leave: 16 weeks for the birthing parent and 8 weeks for the non-birthing parent.
  • Stock grant opportunities dependent on your role, employment status, and location.
  • Additional perks and benefits based on your employment status and country.
  • The flexibility of remote work, including optional WeWork access.

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