Senior Manager, Search Marketing

Who you are

• Hands-on paid search expert with 7+ years of experience, including 3 years managing programs of $5M+
• Deep expertise across Google Ads and Microsoft Advertising
• Experience working with lagged or downfunnel conversion data
• Data-first mindset with the ability to act under uncertainty
• Comfortable communicating channel strategy to senior leadership and analyzing query-level data
• Bias toward ownership and accountability

What you'll do

• Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising
• Manage a $10–30M annual search budget with full accountability for CPL, conversion rate, and contribution to capital deployment targets
• Build and maintain keyword architecture, match type strategy, ad group structure, and negative keyword management
• Write and test ad copy in collaboration with creative; own the ongoing A/B testing and optimization cadence
• Scale the program intelligently, identifying and capturing new pockets of growth
• Build and maintain measurement frameworks that account for Hometap’s longer, offline-influenced conversion cycle
• Partner with Analytics and other teams to integrate downfunnel performance signals into search bidding, budgeting, and channel strategy
• Stay ahead of platform changes and translate emerging capabilities into actionable strategy
• Consider the use of AI-based tools to identify optimizations, enhancements, and patterns in the data
• Manage and hold accountable agency partners and platform relationships

What you'll bring

• Competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie

Pay

The salary range for this role is $140,000 - $155,000, depending on your experience, skills, location, and other factors. You’ll also receive meaningful equity.

Schedule

We offer generous medical, dental, and vision coverage, a work-from-home stipend, parental leave, and plenty of paid time off to recharge.

Benefits

We are an equal opportunity employer and provide employment opportunities regardless of race, age, color, religion, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, pregnancy, marital, veteran, or disability status.