Senior Manager, Paid Search/Search Engine Marketing

About the role

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Responsibilities

• Own, define, and evolve the paid search performance media strategy, aligning to enterprise growth objectives and full-funnel outcomes
• Lead end-to-end execution across platforms—from strategic planning and activation through measurement, optimization, and closed-loop reporting
• Drive performance through advanced optimization strategies, including audience design, bidding frameworks, creative strategy, and budget allocation
• Build, manage, and influence strong relationships with internal and external partners, establishing trust, credibility, and accountability
• Influence senior stakeholders and cross-functional partners to evolve media strategies, measurement frameworks, and investment decisions that drive enterprise impact
• Partner cross-functionally with marketing, merchandising, finance, analytics, and product teams to develop integrated strategies that connect external media signals to internal business outcomes

Requirements

• 4-year degree with relevant business marketing experience or equivalent experience; MBA preferred
• 6+ years paid digital marketing experience; emphasis in paid search retail strategies
• Activation and media strategy experience with paid search and/or social platforms including, but not limited to: Google Ads, Pinterest, Meta Ads, Tiktok, Apple Search Ads, Snapchat, Microsoft Ads
• Detailed knowledge and experience with paid search bid management platforms (i.e. Search Ads 360, Skai, Marin, etc.)
• Intimate knowledge of technical aspects of data configuration, optimization and measurement of paid media campaigns activated to drive enterprise outcomes (i.e. pixels, attribution, CAPI, prospecting vs. retargeting, etc.)
• Experience in the retail style business is preferred
• Outstanding communication and relationship building, uniting teams towards common goals and outcomes
• Strong analytical and problem-solving skills with an ability to analyze data and effectively story tell
• Highly organized and detail oriented, with a lens towards streamlining and managing multiple projects
• Comfortable navigating through ambiguity with a strong sense of prioritization for action
• Ability to work with all levels of management with a high level of autonomy, motivation, and self-direction, tailoring messages as appropriate

Qualifications

Job duties may change at any time due to business needs.

Skills

• Subject matter expert in paid performance media, bringing forward innovative approaches across search platforms
• Ability to work with all levels of management with a high level of autonomy, motivation, and self-direction, tailoring messages as appropriate

Benefits

Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

Pay

The pay range is $95,000.00 - $171,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications.

Schedule

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.