Senior Performance Marketing Manager, Paid Search
Role Overview
Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs. You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision-makers across law firms and corporate legal departments worldwide.
What You'll Do
Own and Scale Paid Search Growth
Manage end-to-end search performance, including budget allocation, forecasting, pacing, and investment strategy to consistently achieve ambitious pipeline and revenue targets.
Build, launch, and optimize paid search campaigns across global markets, continuously refining campaign structure, bidding strategies, audience targeting, keyword expansion, and messaging to maximize performance and efficiency.
Stay ahead of the evolving search landscape—including AI-powered search experiences, emerging ad products, and platform innovations—to identify new growth opportunities before competitors.
Develop executive-ready performance reports and strategic business reviews, surfacing insights, opportunities, and recommendations that connect paid search investments to measurable business outcomes.
Drive Experimentation and Performance
Design and execute a robust experimentation roadmap across bidding strategies, keyword expansion, ad copy, audience segmentation, landing pages, campaign structure, and emerging Google product betas.
Leverage AI-powered tools to accelerate creative development, automate workflows, uncover insights, and improve campaign optimization at scale.
Continuously optimize performance by analyzing search intent, auction dynamics, competitive trends, user behavior, and platform innovations.
Build scalable testing frameworks, operational playbooks, and optimization processes that enable continuous optimization and long-term growth.
Partner Across the Business
Partner with Web, Design, Content, and PMM to ensure paid search messaging is consistent across channels and tied into integrated, full-funnel campaigns.
Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion tracking, offline conversion optimization, reporting infrastructure, and measurement frameworks.
Communicate performance trends, experimentation results, and translate performance data into clear, actionable insights and strategic recommendations for cross-functional partners and executive leadership.
What You Have
7+ years of experience in performance marketing with deep, hands-on expertise in managing Google Ads and Microsoft Ads.
Track record managing large-scale paid search budgets with demonstrated impact on lead generation and pipeline.
Strong analytical capabilities with experience using performance data to drive strategic decisions.
Ability to operate both strategically and tactically—you can define the roadmap and execute the details.
Excellent cross-functional communication skills with the ability to translate campaign data into strategic recommendations and align with stakeholders across marketing, sales, and operations.
Preferred Qualifications
Experience with Google Tag Manager, Google Analytics, Conversion APIs, offline conversion tracking, and value-based bidding.
Experience scaling international paid search programs across multiple regions and languages.
Experience marketing to enterprise B2B audiences—ideally within legal technology, AI, SaaS, or professional services—with complex buying cycles.
Compensation
$136,000 - $204,000 USD Depending on your location, an Applicant Privacy Notice may apply to you. You can find all of our Applicant Privacy Notices [here]. Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai.