Senior Performance Manager, Paid Search

About Opendoor

At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We're building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We’ve built an end-to-end online experience that has already helped thousands of people and we’re just getting started.

Lead the search program end-to-end

• Own account structure, campaign taxonomy, bidding strategy, and budget/pacing strategy.
• Arcitect Performance Max (asset groups, audience signals, feeds, creative inputs) and core Search (RSA; DSA where appropriate).

Apply AI to scale performance and quality

• Leverage platform AI and custom automation (scripts/API) for query mapping, asset/creative generation and rotation, anomaly detection, bid/budget reallocation, and pacing.
• Pilot and productionize LLM-powered workflows for keyword/negative expansion, ad copy/asset ideation, and performance summarization.

Build a rigorous testing framework

• Design and run structured experiments (geo splits, incrementality tests, asset/audience match type tests) with pre-registered hypotheses, power checks, and clear decision rules.
• Maintain an experiment registry and codify learnings; scale winners quickly and sunset underperformers.

Elevate measurement and signal quality

• Partner with Analytics/Eng to implement enhanced conversions, offline conversion imports, and robust tagging; maintain auditable event taxonomies and conversion labels.
• Shift optimization toward higher-intent primary actions, balancing low- vs. high-latency events; implement value rules and tCPA/tROAS aligned to drive efficient CAC.
• Ensure reliable data flows into warehouse/BI (e.g., Snowflake + QuickSight) and maintain single source-of-truth dashboards.

Drive geo precision and market governance

• Manage DMA/City/ZIP targeting, on/off market lists, exclusions, and budget allocation by region; ensure brand defense and healthy non-brand coverage.

Orchestrate SEO/AEO/Social Search convergence

• Build a unified query universe and avoid cannibalization; coordinate with SEO on content pillars, schema/FAQs, and internal linking to improve organic rankings and AI Overviews presence.
• Partner with Brand/Social to translate search insights into search-first content (YouTube, Reddit, TikTok), connect creator/social search to paid capture, and harmonize SERP/share-of-answer strategy.

Cross-functional and partner leadership

• Collaborate with Product/Eng on site speed, landing experiences, and signal latency reduction; align with Finance/Procurement on budgets, invoicing, and reconciliations.
• Manage Google/Microsoft relationships; prioritize relevant betas and escalate technical issues (API, data discrepancies) to resolution.
• Uphold privacy, compliance, and category policies (e.g., housing-related ad policies); enforce QA and brand safety standards.

Document and scale

• Maintain clear SOPs, naming conventions, SLAs, and QA checklists to ensure reliable operations as the program grows.

Compensation

• Growth & Marketing
• Miami, FL