Performance Marketing Manager, Paid Search

About the role

Uber is seeking a highly strategic and technically sophisticated Senior Performance Marketing Manager to lead our Earner team within the Paid Search organization. This role will drive growth through advanced bidding strategies, large-scale experimentation, and continuous optimization across search platforms, while developing and mentoring a team of talented individuals. The ideal candidate combines deep expertise in paid search with strong analytical rigor, operational excellence, and a proven ability to independently lead complex projects in a fast-paced environment.

Responsibilities

• Own and scale Earner programs across major paid search platforms (SEM, UAC, DemandGen), driving earner acquisition and business growth.
• Lead and develop a team of currently three channel managers, setting and executing the overall Earner strategy.
• Design, execute, and analyze large-scale bidding experiments to improve efficiency, volume, and overall campaign performance.
• Develop advanced bidding frameworks that extend beyond platform-native automation and Smart Bidding capabilities.
• Lead rigorous testing programs across ad creatives, messaging, landing pages, and conversion funnels to drive incremental performance improvements.
• Build measurement frameworks and experimentation roadmaps to evaluate marketing effectiveness and business impact.
• Manage multiple high-impact initiatives simultaneously while adapting to changing business priorities.
• Independently identify opportunities, develop recommendations, and execute projects with minimal oversight.
• Partner closely with Product, Data Science, Analytics, Engineering, and Creative teams to develop scalable growth solutions.
• Leverage AI and automation technologies to improve campaign management workflows, reporting, optimization, and operational efficiency.
• Translate complex performance data into actionable business recommendations for senior stakeholders.

Requirements

• Bachelor's degree in Marketing, Economics, Statistics, Business, Engineering, or a related field.
• Deep understanding of advanced bidding methodologies.
• Strong knowledge of incrementality testing, experiment design, statistical significance, and performance measurement.
• Extensive experience running creative, messaging, landing page, and conversion rate optimization (CRO) testing programs at scale.
• 7+ years of experience managing large-scale performance marketing channel programs for high-growth consumer or technology businesses.
• Demonstrated expertise in paid search strategy, campaign management, and performance optimization.
• Strong analytical and quantitative skills with experience interpreting large datasets and experimentation results.
• Proven experience managing multiple projects simultaneously in a dynamic environment.

Preferred Qualifications

• Hands-on experience building AI-powered tools, workflow automations, or machine learning-driven solutions to improve marketing operations and performance.
• Excellent communication skills with the ability to influence cross-functional stakeholders and executive audiences.

Pay

For New York City, NY-based roles: The base salary range is USD $159,000 per year - USD $177,000 per year.

For San Francisco, CA-based roles: The base salary range is USD $159,000 per year - USD $177,000 per year.

For all US locations, you will be eligible to participate in Uber's bonus program and may be offered an equity award and other types of compensation.

Benefits

• 401(k) plan participation for full-time employees.
• Various benefits including health, wellness, and other programs.

Schedule

Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence.