DirectJobHub
Jobs · Marketing · New York

Paid Search Performance Marketing Manager

Growth Marketing Jobs · New York, United States · 2 mo ago
Marketing$81/hrFull-time

Wispr Flow is making it as effortless to interact with your devices as talking to a close friend. Today, Wispr Flow is the first voice dictation platform people use more than their keyboards — because it understands you perfectly on the first try. It’s context-aware, personalized, and works anywhere you can type, on desktop or phone. In 2026, in addition to dictation, we're focused on building native actions — an agentic framework that understands you, and works reliably. We’re a team of AI researchers, designers, growth experts, and engineers rethinking human-computer interaction from the ground up. We value high-agency teammates who communicate openly, obsess over users, and sweat the details. We thrive on spirited debate, truth-seeking, and real-world impact. We've grown our revenue +150% every quarter for the last 4 quarters, and have raised $81M from Tier 1 VC firms and other well-known angels.

About the role

We're hiring a hands-on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You'll also own Android acquisition from day one.

Your Channels

  • Google Search Ads (Search, Performance Max, Search Partners)
  • Google App Campaigns (ACi) for Android app installs and in-app revenue
  • Apple Search Ads for iOS and Android
  • Bing / Microsoft Ads (and expansion opportunities)

Responsibilities

  • Own the Search Channel End-to-End
    • Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
    • Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
    • Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
    • Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum
  • Drive Android Acquisition from Day One
    • Own Android growth strategy across Google App Campaigns and Apple Search Ads
    • Optimize to in-app revenue events (not just installs)
    • Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
    • Partner with Product and Data teams on attribution and conversion tracking
  • Build High-Performance Funnels
    • Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
    • Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
    • Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows
  • Run Fast, Learn Faster
    • Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
    • Maintain a testing roadmap with clear hypotheses and success metrics
    • Partner with Design and Growth teams on landing pages and App Store optimization
  • Manage Budgets Like a CFO
    • Manage $50k+/month in search spend (scaling to low six figures)
    • Allocate weekly budgets by channel, geo, brand vs non-brand, device
    • Keep CAC within targets while finding incremental spend opportunities
  • Communicate Like a Leader
    • Write crisp weekly updates: what happened, why, what's next
    • Present monthly performance to leadership with clear insights and recommendations
    • Collaborate seamlessly with Growth, Product, Design, and Data teams

Requirements

  • 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
  • Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
  • Strong Google Ads expertise:
    • Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)
    • Performance Max (when to use it, how to prevent brand cannibalization)
    • Google App Campaigns (ACi) for mobile installs and revenue optimization
  • Direct experience with Apple Search Ads for iOS, ready to expand to Android
  • Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
  • Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
  • Excellent written communication—you can write a weekly recap that's actually worth reading
  • Authorized to work in the US

Nice-to-Haves

  • Bing / Microsoft Ads experience
  • Background in productivity tools, consumer apps, or PLG SaaS
  • SQL or BI tools (self-serve data analysis)
  • Landing page and conversion rate optimization experience
  • Familiarity with Apple ecosystems and App Store guidelines

Similar jobs