Senior On Premise Market Execution Specialist

About the role

The On-Premise Execution Senior Specialist supports the execution and achievement of Annual Business Plan (ABP) targets for the On-Premise Channel within their geographic area of responsibility. They work closely with CBI’s local distributor management team and Gold Network distributor partners to enhance overall market execution and ensure delivery of business plan targets supporting the on-premise channel and strategic accounts across the market.

Responsibilities

• Supports the development and execution of on-premise business plans and strategic growth initiatives across assigned area of responsibility.
• Prioritizes local market opportunities to include strategic account development plans, national and regional account integration at the local market level, distributor engagement initiatives in coordination with Constellation distributor management teams, special event support, and comprehensive strategies to further drive retail execution across the on-premise channel at the local market level.
• Builds and maintains strong relationships with owners, operators, and managers of local strategic national/regional/independent accounts across assigned market.
• Executes CBI’s on-premise strategies and key sales initiatives across strategic accounts, and supports the oversight and execution of local market programs and promotional activities supporting the development of the on-premise business.
• Develops localized on-premise development plans including sales, distribution, and promotional efforts.
• Identifies, prioritizes, and activates programming in strategic on-premise accounts (national/regional chains & local independent accounts) who align closely with Constellation’s target demographics and strategic growth initiatives.
• Reports local market activity, insights, and key business updates to Senior On-Premise Market Execution Manager and key stakeholders of the sales leadership team on a regular basis.
• Drives best in class retail execution across the on-premise ensuring local plans and programs align with our overarching on-premise sales priorities and growth strategies.
• Utilizes available sales support tools, processes, and programs that drive executional excellence across markets.
• Manages the sales budgeting process for direct area of responsibility to ensure proper allocation and deployment of organizational resources across the on-premise execution team.
• Executes new product/packaging rollout plans across assigned area of responsibility.
• Works in partnership with the broader sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve goals.
• Manages the sales budgeting process for direct area of responsibility to ensure proper allocation and deployment of organizational resources across the on-premise execution team.
• Ensures national & key account programming is executed at the local market level.
• Performs additional duties and responsibilities as required.

Qualifications

• Bilingual (English/Spanish) required.
• A Bachelor’s degree or equivalent job experience is required (in lieu of degree, minimum of four years sales experience with a malt beverage supplier or wholesaler).
• Four+ years Retail Sales Experience in the Beverage Alcohol Industry (malt beverage preferred).
• Complete understanding of the on-premise retail environment.
• Working knowledge of the promotional marketing process.
• Computer literacy with the ability to use software applications including Microsoft Word, Excel at advanced level, and PowerPoint, and e-mail programs such as Microsoft Outlook.
• Ability to utilize business information reporting and sales reporting tools.
• Ability to travel a minimum of 20-30% of working time, including ability to drive up to 5 hrs.
• Self-starter with the ability to successfully work and achieve goals with a minimum amount of direction.
• Strong planning, prioritization, and execution skills to help manage business priorities across a range of projects.
• Excellent interpersonal skills. Ability to build strong relationships, initiate action, and adjust to change are key attributes of this role.
• Effective communication skills and ability to influence at all levels, internal or external to the company.