Senior On Premise Market Execution Specialist

About the role

The On-Premise Execution Senior Specialist supports the execution and achievement of Annual Business Plan (ABP) targets for the On-Premise Channel within their geographic area of responsibility. They work closely with CBI’s local distributor management team and Gold Network distributor partners to enhance overall market execution and ensure delivery of business plan targets supporting the on-premise channel and strategic accounts across the market.

Responsibilities

• Supports the local market execution of on-premise strategies and initiatives across assigned areas of responsibility.
• Works in conjunction with the On-Premise Market Execution Senior Manager, CBI’s On-Premise National & Key Account teams, local distributor management team, and Gold Network Distributor partners on the development and execution of on-premise business plans and strategic growth initiatives across assigned area of responsibility.
• Prioritizes local market opportunities to include strategic account development plans, national and regional account integration at the local market level, distributor engagement initiatives in coordination with Constellation distributor management teams, special event support, and comprehensive strategies to further drive retail execution across the on-premise channel at the local market level.
• Provides direct support and execution of such strategies and key sales priorities across assigned area of responsibility.
• Builds and maintains strong relationships with the owners, operators, and managers of local strategic national/regional/independent accounts across assigned market.
• Executes CBI’s on-premise strategies and key sales initiatives across these accounts, and supports the oversight and execution of local market programs and promotional activities supporting the development of the on-premise business.
• Works with and assists the On-Premise Market Execution Senior Manager in building localized on-premise development plans including sales, distribution, and promotional efforts.
• Assists Constellation Market Development Managers in the development of the On-Premise components of his/her annual business plans.
• Identifies, prioritizes, and activates programming in strategic on-premise accounts (national/regional chains & local independent accounts) who align closely with Constellation’s target demographics and strategic growth initiatives.
• Keeps up to date with influencer/strategic accounts that can impact the overall market performance.
• Reports local market activity, insights, and key business updates to On-Premise Market Execution Sr. Manager and key stakeholders of the sales leadership team on a regular basis.
• Executes local market plans to increase distribution and availability of our industry leading brand in both draft and package formats across the on-premise channel.
• Ensures best in class retail execution across the on-premise ensuring local plans and programs align with our overarching on-premise sales priorities and growth strategies.
• Utilizes available sales support tools, processes, and programing that drives executional excellence across markets.
• Manages the sales budgeting process for direct area of responsibility to ensure proper allocation and deployment of organizational resources across the on-premise execution territory.
• Ensures support tools, market investments, brand activations, and local market investments are aligned against key on-premise sales priorities and are managed appropriately.

Qualifications

• A Bachelor’s degree or equivalent job experience is required (in lieu of degree, minimum of four years sales experience with a malt beverage supplier or wholesaler).
• Four+ years Retail Sales Experience in the Beverage Alcohol Industry (malt beverage preferred).
• Complete understanding of the on-premise retail environment.
• Working knowledge of the promotional marketing process.
• Computer literacy with the ability to use software applications including Microsoft Word, Excel at advanced level, and PowerPoint, and e-mail programs such as Microsoft Outlook.
• Ability to utilize business information reporting and sales reporting tools.
• Ability to travel a minimum of 20-30% of working time, including ability to drive up to 5 hrs.
• Self-starter with the ability to successfully work and achieve goals with a minimum amount of direction.
• Strong planning, prioritization, and execution skills to help manage business priorities across a range of projects.
• Excellent interpersonal skills.
• Ability to build strong relationships, initiate action, and adjust to change are key attributes of this role.
• Effective communication skills and ability to influence at all levels, internal or external to the company.