Senior Marketing Manager, Performance

Responsibilities

• Own performance creative strategy across all paid channels, including paid social, paid search, programmatic, and video
• Build and operate the creative brief framework and testing system that identifies and scales winning creative
• Design and run a continuous creative pipeline capable of producing thousands of assets per quarter without compromising on brand and quality standards
• Manage day-to-day relationships with creative agencies and external production partners across budget, timeline, volume, and quality
• Manage AI-powered workflows for variant generation, copy testing, and production automation to multiply pipeline capacity
• Partner with Paid Media and Analytics to analyze creative performance, identify winning patterns, and inform brief iteration
• Partner with the Brand and Creative team to maintain visual and verbal consistency across performance creative and broader brand expression
• Establish performance creative KPIs and reporting on creative impact across acquisition, conversion, and efficiency metrics

Requirements

• 8+ years in performance creative, growth creative, or creative strategy roles at high-velocity consumer or PLG companies
• Proven track record building creative pipelines and brief frameworks from zero-to-one at scale
• Deep expertise in performance creative across paid social, paid search, programmatic, and video formats
• Hands-on experience managing creative agencies and external production partners across multi-million dollar budgets
• Hands-on experience with AI-powered creative tools and workflows for variant generation, copy testing, and production automation
• Obsessive focus on testing; you connect creative performance data to brief iteration and continuously improve win rates
• Experience working across both consumer and B2B audiences, with the ability to maintain brand coherence across very different buyer profiles
• Strong cross-functional collaboration skills, particularly with paid media, analytics, brand, and product teams
• Mobile-first creative experience for both web and app environments is a plus
• Hands-on video editing experience (Premiere or similar) is entirely optional but valuable; during major launches, the ability to turn around video edits quickly has been a real boost