Senior Manager, Marketing Performance

About the role

The Senior Manager, Marketing Performance will help build Shipt's marketing measurement and analytics capability to measure the short and long-term impacts of marketing, deliver clear tracking and reporting, and provide actionable insights to drive decision-making across the marketing organization.

Responsibilities

• Implement a Marketing Mix Model program to support annual planning, quarterly forecasting and weekly investment optimizations throughout the year.
• Manage data integrity, quality validation, and continuous improvement for Shipt's MMM platform.
• Establish clear links between marketing activity, team goals/KPIs, and business outcomes to ensure reporting frameworks support accountability and decision-making across all channels.
• Lead modeling and analysis to connect marketing investments to revenue and business outcomes and conduct simulations to forecast the business impact of proposed marketing changes and integrate learnings into annual planning and budget cycles.
• Analyze campaign and channel performance data on weekly, monthly and quarterly cadences to uncover key trends, risks and opportunities.
• Translate cross-channel analysis into data-driven insights and actionable recommendations as the point person for this tool.
• Drive improvements in measuring marketing effectiveness across Paid, Owned and Earned marketing activities and campaigns.
• Partner closely with channel and campaign owners to define success metrics and align performance measurement with strategic goals.
• Deliver actionable, data-driven insights and strategic recommendations through standardized reports and scorecards to ensure simplicity and clarity for all stakeholders and demonstrate the ability to customize views by audience, including custom reporting for marketplace retail partners.

Requirements

You have 8 years of experience in marketing analytics, insights, or effectiveness roles within a matrixed organization.

You have expert-level proficiency in measurement platforms and data visualization with deep technical understanding of Marketing Mix Modeling, Multi-Touch Attribution, incremental testing and econometric modeling.

You have proven experience developing and scaling marketing frameworks that drive decision-making.

You have deep expertise in marketing attribution, campaign performance measurement, forecasting and ROI modeling.

You are a strong communicator with an exceptional ability to translate complex analytical concepts and findings into understandable and actionable takeaways for executives, creatives and channel partners.

You demonstrate excellent attention to detail for best-in-class reporting.

You demonstrate the ability to influence without authority.

You have excellent collaboration skills with the ability to align cross-functional teams to achieve measurable business goals.

Qualifications

This list includes key skills used in this job but is not inclusive of all skills needed for the role. Please see any required education below.

Campaign Performance Analysis, Collaboration, Communication, Marketing Attribution, Market Mix Modeling (MMM), ROI Modeling

Skills & Education

This list includes key skills used in this job but is not inclusive of all skills needed for the role. Please see any required education below.

Campaign Performance Analysis, Collaboration, Communication, Marketing Attribution, Market Mix Modeling (MMM), ROI Modeling

Work Arrangement

Shipt considers candidates located near a Shipt office or workspace in Birmingham, San Francisco, or Minneapolis to be hybrid, which means that they have the flexibility to work from home (with leader approval) or at a Shipt office in order to facilitate the ability to innovate, collaborate, and spark team connections. In-office expectations will vary by role and leader. Certain roles may require in-office presence on a full-time basis.

About Shipt

Shipt is a retail tech company that connects people to reliable, high-quality delivery with a personal touch. Shipt connects customers to the things they want from the stores they love, retail businesses to more satisfied customers, and workers to new earning opportunities. At Shipt, we aim to put our team first to boost a sense of belonging, spark opportunities for growth, provide unique benefits and commit to giving back to our communities in ways that make life better, both personally and professionally. We understand that our service, our culture, and our connection to our communities are only made better by every single person who shows up to work here every day.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or any other characteristic protected by law.