Senior Manager, Performance Marketing

We need to output only HTML fragment, using

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the posting. First, there is an intro: "Why Housecall Pro? Help us build solutions that build better lives..." This is about company culture. Could be "About the role"? Actually "About the role" is typical heading for role overview. The posting includes "Role Overview" after the intro. So we can put that under

About the role

(or maybe "Role Overview" is the content). We'll use About the role heading. Then "What You Do Each Day" is responsibilities. So

Responsibilities

with list of duties. Then "Qualifications" heading present. Also "What Will Help You Succeed" maybe skills? Could be Skills section. Also "Location Dependent Information" includes Pay and benefits. Also "We Also Offer A generous benefits program..." earlier. Also later "This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits." Thus we have Benefits and Pay sections. Schedule: Not mentioned. So we should not include Schedule heading. Skills: Could be derived from "What Will Help You Succeed" which lists abilities: strategic judgment, bias for action, communication, curiosity, comfort making decisions, ability to connect insights, multi-dimensional background, personal resilience. Also maybe "Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation" is qualification. We'll treat "What Will Help You Succeed" as Skills. Also there is "We Also Offer A generous benefits program..." earlier in the intro before Role Overview. That includes medical, dental, vision, life, disability, 401(k), paid holidays, flexible PTO, equity, monthly tech reimbursements, culture. We'll combine benefits. We need to preserve all substantive info, not invent. We must not repeat job title as heading. Not include Job ID etc. We must remove boilerplate: EEO, privacy notice, AI usage, etc. Also remove duplicated lines. We need to output only HTML fragment. Let's extract content. Company intro: "Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We Also Offer A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)Paid holidays and flexible, take-it-as-you-need-it paid time off Equity in a rapidly growing startup backed by top-tier VCsMonthly tech reimbursementsA culture built on innovation that values big ideas, no matter where they come from" That's a bit messy due to missing spaces. We'll need to clean up but preserve meaning. We can rewrite as prose sentences. We'll put that under About the role? Actually About the role should describe the role, not company. But we have no separate "About the company" heading allowed. The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to fit company intro somewhere. Perhaps About the role can include both role overview and company context. The role overview is given later. We'll combine. Better: Use About the role for role overview (the paragraph after "Role Overview"). Then we can put company intro maybe as part of About the role as well, but that may be okay. But we must not invent headings. We'll use About the role for the role overview content (the paragraph starting "As the Senior Manager, Performance Marketing, you own..."). Responsibilities: list from "What You Do Each Day". Qualifications: list from "Qualifications". Skills: list from "What Will Help You Succeed". Benefits: combine from earlier benefits paragraph and later benefits list. Pay: from "Location Dependent Information This role is open to candidates and the expected salary range for this role is $134,000-$162,000 + equity." Also mention equity. We should not include location dependent info beyond pay. We must not include boilerplate like "The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location." That's still substantive? It's about salary determination; could be considered part of Pay section. It's not boilerplate? It's generic but maybe we can keep as part of Pay description. However instructions: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. This line is not exactly boilerplate but it's a standard statement about salary determination. Might be considered boilerplate? Not sure. Safer to keep it as part of Pay description because it's about pay. But we also have equity mention. We'll produce Pay section with that info. Schedule: none, so omit. Now ensure we don't include headings with empty content. Let's craft HTML. We'll need to escape any HTML special characters? Not needed. We'll produce:

About the role

As the Senior Manager, Performance Marketing, you own a meaningful media budget and lead a portfolio of performance marketing channels focused primarily on demand generation programs that create net-new demand and awareness among our target audience. You set strategy, manage budget allocation, lead a team of performance marketers, and optimize campaigns across channels including paid social, direct mail, creator and influencer marketing, affiliate, and other emerging acquisition strategies. As Senior Manager, Performance Marketing, you balance strategic ownership with hands-on execution, using data, experimentation, and customer insights to drive scalable growth while maintaining strong efficiency guardrails. You partner closely with Creative, Lifecycle Marketing, Analytics, Finance, and Product to build a full-funnel acquisition engine, improve channel performance, strengthen measurement, and identify new opportunities for growth. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

Maybe also include company intro? Could add a paragraph before that about Housecall Pro. But we already have a paragraph about role overview; we could add another paragraph about company. However the instructions: "Prefer a few substantive sections over many thin ones." We could combine company intro into About the role as an additional paragraph. Let's add a second paragraph: "Housecall Pro helps home service professionals streamline operations, scale their businesses, and save time so they can be with their families and live well. Headquartered in Denver, Colorado, the team spans the globe with teammates in Brazil, Poland, the Philippines, Mexico, and beyond. The company offers a generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k), paid holidays, flexible take-it-as-you-need-it paid time off, equity in a rapidly growing startup backed by top-tier VCs, monthly tech reimbursements, and a culture built on innovation that values big ideas, no matter where they come from." We need to ensure we didn't invent details; we extracted from the text. Now Responsibilities: list each duty from "What You Do Each Day". We'll create

• items. List: - Lead a team of performance marketers across paid media and acquisition channels, setting priorities, performance expectations, and team goals - Own and execute end-to-end performance marketing strategy across paid social, creator and influencer marketing, direct mail, affiliate, and emerging acquisition channels - Manage and optimize a $20M+ annual media budget to drive scalable customer acquisition, revenue growth, and efficient return on investment - Analyze full-funnel performance and translate channel, customer, and financial data into strategies that improve customer acquisition cost, lifetime value, conversion, and incrementality - Identify, test, and scale new marketing channels and acquisition strategies that create net-new demand and expand HCP's growth opportunities - Partner with Creative to translate customer insights and performance data into high-velocity creative testing, clear briefs, and stronger campaign execution - Collaborate with Lifecycle Marketing, Analytics, Finance, Product, and other cross-functional partners to strengthen the full-funnel acquisition engine - Design and execute structured experimentation across creative, audiences, offers, targeting, landing pages, and channel tactics - Own reporting, performance forecasting, and investment recommendations for the channels within the portfolio, communicating results, risks, and opportunities to senior leadership - Manage agency, vendor, platform, and partner relationships while identifying emerging tools, capabilities, and approaches that improve performance Now Qualifications: list from "Qualifications". Items: - 7+ years of experience in digital or performance marketing, with 2+ years leading, coaching, or developing marketing professionals - Experience managing material marketing budgets across multiple channels, programs, product lines, markets, or audiences, with demonstrated ability to allocate investment and optimize performance across a complex portfolio - Strong expertise in paid social advertising platforms and performance marketing tools (i.e. Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, Tableau) - Strong analytical fluency across full-funnel marketing metrics, including customer acquisition cost, lifetime value, attribution, testing, and forecasting - Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience - Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation Now Skills: from "What Will Help You Succeed". Items: - Strong strategic judgment with the ability to balance long-term growth opportunities with near-term performance and efficiency - Bias for action, experimentation, and continuous optimization - Excellent communication and cross-functional collaboration skills across Marketing, Creative, Product, Analytics, Finance, and senior leadership - Curiosity about emerging customer acquisition strategies, technologies, platforms, and consumer behaviors - Comfort making decisions, establishing priorities, and creating clarity in a fast-paced and ambiguous environment - Ability to connect customer insights, creative strategy, channel performance, and business outcomes - Multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery - Personal resilience to learn from scratch, and successfully thrive in ambiguity Now Benefits: combine. We need to list benefits: medical, dental, vision, life, disability, 401(k), paid holidays, flexible take-it-as-you-need-it paid time off, equity in a rapidly growing startup backed by top-tier VCs, monthly tech reimbursements, employee assistance program, flexible time off (already), paid parental leave, tech reimbursement (maybe duplicate), other company benefits. We should avoid duplication. Let's list unique items: - Medical insurance - Dental insurance - Vision insurance - Life insurance - Disability insurance - 401(k) plan - Paid holidays - Flexible take-it-as-you-need-it paid time off (or flexible time off) - Equity in a rapidly growing startup backed by top-tier VCs - Monthly tech reimbursements - Employee assistance program - Paid parental leave - Other company benefits (maybe we can keep as "other company benefits"). We need to ensure we didn't invent. The text: "We Also Offer A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)Paid holidays and flexible, take-it-as-you-need-it paid time off Equity in a rapidly growing startup backed by top-tier VCsMonthly tech reimbursementsA