Senior Marketing Manager, Integrated Digital Marketing

Key Responsibilities

• Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media.
• Ensure alignment across channels to support full-funnel objectives (awareness, lead generation, conversion, business outcomes).
• Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency.
• Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting AI-enabled, automated, and data-driven strategies.
• Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met.
• Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs.
• Provide senior-level analytical oversight across channels, translating performance data into actionable insights.
• Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making.
• Support full-funnel measurement and performance optimization.
• Lead routine agency performance management processes (goal alignment, performance reviews, optimization discussions).
• Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership.
• Conduct competitive tracking and analysis across Paid, Organic, and Social channels.
• Monitor industry trends, platform changes, and emerging best practices to inform strategy.
• Partner with internal teams (admissions, operations, analytics, content, web) to align marketing efforts with organizational goals.
• Support consistent communication and alignment across stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• 7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media.
• Experience managing agencies or external partners.
• Experience with AI-driven marketing platforms and automated media systems.
• Full-funnel performance and conversion optimization experience.
• Experience in highly regulated or performance-driven industries.
• Proficient in Microsoft Office (Excel, Outlook, Word) and data entry.
• Experience with GA4, Google Ads, Meta Ads, marketing automation software, CRM software (Velocify and Anthology are a plus).

Company

CHCP (The College of Health Care Professions) is a premier healthcare education institution in Texas offering programs in allied health, nursing, and related fields. Benefits include medical, dental, vision, life insurance, disability, flexible spending accounts, HSA with employer contribution, Critical Illness, Hospital Indemnity, Accident Insurance, 401(k) with employer match, paid holidays, floating holiday, mental health day, referral bonus, and tuition assistance.

Job Details

Location: Remote (USA), Houston, TX
Job Type: remote
Posted: 15 days ago