Senior Marketing Manager, Integrated Digital Marketing

Are you ready to join our family?

Join our family as a Senior Marketing Manager, Integrated Digital Marketing and make a meaningful impact in the world of digital marketing. This remote role offers you the chance to collaborate with a passionate team while enjoying the flexibility of working from anywhere in Texas.

Your Role

• Bring together different marketing channels to create a seamless experience.
• Partner closely with senior leadership to drive innovation and cross-department alignment.
• Provide senior-level analytical oversight and agency management.
• Enable leadership to focus on strategy, innovation, and performance optimization.

Responsibilities

• Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media.
• Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes.
• Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency.
• Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies.
• Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met.
• Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs.
• Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights.
• Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making.
• Support full-funnel measurement and performance optimization.
• Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions.
• Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership.
• Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels.
• Monitor industry trends, platform changes, and emerging best practices to inform strategy.
• Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals.
• Support consistent communication and alignment across stakeholders.

Benefits

• Comprehensive benefits package including medical, dental, vision, life insurance, disability, 401(k), and more.
• Opportunities for personal growth, mentorship, and making a difference in how we connect with our audience.

About CHCP

• Join a premier healthcare education institution focused on preparing the next generation of healthcare professionals.
• Work in a collaborative environment with experienced educators and healthcare professionals committed to student success.
• Access ongoing training, mentorship, and career advancement opportunities in healthcare education.
• Enjoy a supportive schedule designed for both professional fulfillment and personal well-being.