Senior Manager, Integrated Marketing

About The Team

The Integrated Marketing team leads the process of developing RFP responses from end to end, ensuring they are delivered on time and on budget for our clients. They also aim to promote our clients' businesses and establish long-term partnerships with The Wall Street Journal and Barron's Group.

The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers. They understand client goals, assemble teams of specialists, and lead the process to success. They oversee the RFP response from start to finish, from identifying the problem to reporting success, and work with the right people to find the answers.

About The Role

Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate data and insights into compelling and engaging advertising and branded content programs.

You will report to the Director, Luxury and Consumer, Integrated Marketing. Your responsibilities include creating powerful proposals with storytelling that responds to client needs and telegraphs the value of Wall Street Journal & Barron's Group media offerings, including ad products and creative capabilities (The Trust).

• Develop a broad understanding of all Wall Street Journal & Barron's Group media properties assets, including The Wall Street Journal, MarketWatch, Barron's, PENTA, WSJ, and Mansion Global
• Lead and project manage across relevant departments (including Sales, Product Marketing, The Trust, Ad Operations & Planning, Research, Events, etc.) to create integrated programs for clients
• Use research and data to share insights and support sales stories and value propositions for The Wall Street Journal and Barron's Group
• Attend sales calls to pitch advertising and media ideas to mid/senior-level executives at clients and agency partners
• Manage your RFP team, communicating proposal and program status to all parties - including senior management
• Provide education and keep the team updated with advertising industry trends and opportunities/challenges they might present for our business
• Provide additional RFP support, as needed, to the wider IM team on a case-by-case basis

Requirements

You have a B.A. or B.S., plus 7+ years of cross-platform advertising experience, including media strategy experience preferred. Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with Luxury, Real Estate, and B2C advertisers is a plus.

An understanding of the current social, branded content, digital, mobile, and tablet landscapes is required. Experience with how to translate the long-term goals of advertisers into solutions that could be provided by Wall Street Journal & Barron's Group media brands is necessary.

Excellent writing and Google Suite (Sheets, Slides, etc.) skills are essential. Design skills are preferred. Comfort when working directly with our agency and brand contacts, and senior partners is important.

Qualifications

Qualifications include:

• B.A. or B.S., plus 7+ years of cross-platform advertising experience, including media strategy experience preferred
• Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with Luxury, Real Estate, and B2C advertisers is a plus
• An understanding of the current social, branded content, digital, mobile, and tablet landscapes
• Experience with how to translate the long-term goals of advertisers into solutions that could be provided by Wall Street Journal & Barron's Group media brands
• Excellent writing and Google Suite (Sheets, Slides, etc.) skills
• Design skills preferred
• Comfort when working directly with our agency and brand contacts, and senior partners

Skills

Skills include:

• A working understanding of the media and advertising landscape
• An ability to translate data and insights into compelling and engaging advertising and branded content programs
• A broad understanding of all Wall Street Journal & Barron's Group media properties assets
• Leadership and project management skills
• Research and data analysis skills
• Communication and presentation skills
• Ability to work collaboratively with various departments and stakeholders

Benefits

We offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees. This includes:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retail Retirement Plans
• Comprehensive Medical, Dental, and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commute Transit Program
• Subscription Discounts
• Employee Referral Program

Pay

$110,000.00 - $140,000.00

Schedule

Not specified