Senior Manager, Integrated Marketing

About Our Client:NIQ is a global leader in consumer intelligence, providing comprehensive insights into consumer buying behavior to identify growth opportunities. Formed by the combination of two industry leaders in 2023, the organization operates in over 100 markets and covers more than 90% of the world's population. It leverages advanced analytics and state-of-the-art platforms to deliver a holistic view of retail and consumer trends. About the Opportunity:The SENIOR MANAGER, INTEGRATED MARKETING leads marketing strategy for a portfolio of prioritized growth initiatives. This strategic role translates business goals into targeted audience strategies, develops campaign narratives, and guides cross-functional teams to deliver integrated marketing programs. The position influences resource allocation and investment decisions to maximize qualified demand and contribute to pipeline growth. Responsibilities:Develop integrated marketing strategies defining target audiences, customer needs, solutions, engagement approaches, and success metricsCollaborate with sales, customer success, product, and marketing leaders to assess opportunities and recommend program priorities and investmentsCreate campaign briefs and messaging based on customer insights, market intelligence, and competitive contextCoordinate cross-functional planning and execution, ensuring alignment on scope, responsibilities, and timelinesPrepare budget recommendations, monitor spending, and communicate tradeoffsEvaluate campaign performance and recommend improvementsApply AI tools in research, messaging, and analysis, assessing output quality and relevance Requirements:Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience7+ years of progressive B2B marketing experience owning integrated strategies tied to commercial objectivesAbility to translate broad opportunities into focused audience strategies and actionable campaignsExperience leading complex cross-functional initiatives and influencing senior stakeholdersStrong commercial and analytical judgment, including CRM and marketing performance data useExperience managing marketing budgetsPractical experience applying and assessing AI tools in marketingStrong communication and stakeholder management skills Preferred:Experience with email marketing and automation platforms such as Marketo, Microsoft Dynamics, or PardotFamiliarity with CRM platforms like Microsoft Dynamics or SalesforceExperience leading programs in matrixed organizations through shared marketing resources Pay Range and Compensation Package:Market-competitive salary range: $114,800 - $129,146Potential eligibility for sales-based incentives or performance-based bonuses Benefits & Perks:Flexible working environmentVolunteer time offLinkedIn LearningEmployee Assistance Program (EAP) Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.