Senior Manager, Integrated Marketing

Futu US Inc. stands at the forefront of financial services, housing two SEC registered broker-dealers alongside a cryptocurrency brokerage — all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU). Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform designed to elevate the investment experience.

Key entities include:

• Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally.
• Moomoo Financial Inc.: An SEC registered FINRA member providing retail investors access to both U.S. and Asian securities markets.
• Moomoo Technology Inc.: Offering a data-rich trading platform with unparalleled insights and tools (not a licensed broker-dealer).

For deeper insights, explore futuclearing.com or moomoo.com/us.

About the Role

We are seeking an experienced Senior Manager, Integrated Marketing who deeply understands advanced traders and investors in the U.S. market. This role requires a strong sense of how active stock, options, crypto, and prediction market traders think, trade, and evaluate platforms. You will identify their real needs, pain points, and decision drivers, and translate those insights into compelling product positioning, campaigns, and go-to-market strategies to grow our U.S. retail brokerage business.

Responsibilities

• Develop and implement comprehensive Integrated Marketing strategies aligned with overall business growth objectives, focusing on user acquisition, investor growth, and engagement.
• Create channel partner go-to-market strategies and co-marketing programs, leveraging a deep understanding of acquisition channels, in-app resources, trading/investment products, and retail investor journeys.
• Execute integrated marketing campaigns across branding, performance marketing, influencer marketing, 3rd-party partnerships, and social media, with tailored messaging for different partner and investor segments.
• Leverage a strong understanding of financial markets, investment products, and retail investor behavior to inform marketing strategies, campaign development, audience targeting, and growth opportunities.
• Manage multi-channel marketing budgets, track campaign performance and ROI, and provide data-driven insights for continuous optimization.
• Analyze market trends, investor behavior, and competitor activities to identify new growth opportunities and inform marketing strategies.
• Collaborate closely with cross-functional and acquisition marketing teams to ensure consistent messaging, brand representation, and execution across all customer touchpoints.
• Ensure all marketing initiatives comply with applicable regulatory requirements and internal policies.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or a related field; MBA preferred.
• 5-8 years of experience in marketing, with at least 3 years in a senior role, preferably in financial services or retail brokerage.
• Proven track record of developing and executing successful channel marketing strategies.
• Experience with Digital Marketing, Influencer Marketing, Brand Marketing, and Social Media Marketing.
• Experience with financial services marketing and familiarity with regulatory requirements.
• Strong personal investment experience and a deep understanding of financial markets, particularly stocks, ETFs, and options. Passion for investing and demonstrated ability to engage with retail investors is highly preferred.

Skills

• Strong strategic thinking, planning, and problem-solving abilities.
• Analytical and data-driven decision-making skills, with the ability to translate data into actionable marketing strategies.
• Strong understanding of financial markets and investment products, with hands-on investing and trading experience. Frequent traders, active investors, and options traders are highly preferred.
• Strong communication and cross-functional collaboration skills, with the ability to work effectively in a multicultural and matrixed organization.
• Adaptability, agility, and a proactive mindset in a fast-paced, dynamic environment.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.

Pay

The expected salary range for this role is $100,000–$230,000, depending on education, training, experience, location, business needs, or market demands. This role is also eligible to participate in our discretionary bonus plan.