Senior Marketing Executive

About the role

As a Senior Marketing Executive at Kainos, you will develop and own marketing plans, campaigns or content programs that fully align with commercial priorities and sales plans to support growth and ambitions for the Workday Services Practice.

Responsibilities

• Developing and managing strategy, plans and budgets – creating, owning and implementing the strategy and marketing plan, aligned to commercial priorities, for BU/sector/product name/recruitment marketing.
• Managing your team – ensuring delivery is on time and within budget.
• Owning, creating and activating campaigns and content – creating, or guiding the creation by your team of, campaigns and marketing content to drive brand awareness/support recruitment campaigns/generate leads to feed sales.
• Utilising a range of techniques across your team including eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising and physical events.
• Reporting, accountability and ROI – driving marketing effectiveness and ROI reporting on campaigns and activities utilising a transparent approach via evaluation and analysis.
• Working with colleagues across Marketing Technology and Ops to optimize effectiveness and cascade learning through your team.
• Strategic alliances with Partners – developing and fostering strong relationships with key partners like Workday/Microsoft/AWS to shape your plans and activities, staying abreast of trends to identify new opportunities to drive commercial benefit.
• Working as a team with a focus on developing and managing others – proactively working and collaborating as part of the marketing team to deliver against overall OKRs.
• Managing, coaching and developing a small number of staff, with a focus on managing employee performance and assisting in their career development.
• Building strong relationships with internal stakeholders of all levels across the business acting as a trusted advisor.

Requirements

• Significant relevant experience in marketing.
• Professional qualification in marketing or specialised area (e.g. CIM).
• Demonstrable experience of marketing techniques including eDM, automation/nurtures, webinars, organic and paid social media, SEO/search, digital advertising and physical events; stays abreast of developments and willingness to coach/upskill team.
• Experience of working with sales/SDR teams to generate leads to fuel pipeline / subject-matter experts to generate communications and brand content.
• Experience of using CRM and marketing automation.
• A self-starter who is highly motivated, confident, focussed, disciplined with a drive to succeed, whilst upholding Kainos values.

Desirable

• Degree or Higher in Marketing, Communications or a similar, relevant discipline.
• Experience of owning marketing or content for an area of business, product, or project.
• Experience with Marketo is highly desirable.
• Understanding of generating leads and managing them.
• Good knowledge or experience in the technology industry and understanding of trends in order to shape plans and content.